Webinar Rewinds
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Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing
Webinar Rewinds August 11, 2021What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.
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Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinar Rewinds August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
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Brand Activation Legal Webinar: August 2021
Webinar Rewinds August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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Partnership for Responsible Addressable Media: Community Update
Webinar Rewinds August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
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Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinar Rewinds August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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How Marketers Can Lead the DE&I Business Transformation Journey
Webinar Rewinds August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.
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ANA Legal Webinar: Are You Prepared for a Cookieless Future?
Webinar Rewinds July 29, 2021In this webinar, members of Squire Patton Boggs’ global Data Privacy & Cybersecurity team discussed what a “cookieless future” really means and the implications for your business.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Webinar Rewinds July 29, 2021Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. In this webinar, learn why these concerns might be unwarranted.
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See What Sticks: "Test and Learn" Your Way to Growth
Webinar Rewinds July 29, 2021In this webinar, learn how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.
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From ERGs to BRGs: How Clorox Recruits Experienced Diverse Talent
Webinar Rewinds July 28, 2021In this webinar, Rob Ferguson, senior talent acquisition manager at Clorox, shared the process of how the company has leveraged its Employee Resource Groups (ERGs) as Business Resource Groups (BRGs) to drive the talent acquisition process for mid- to senior-level executives.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinar Rewinds July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
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Tips and Tricks: How to Prevent Your Emails Being Blocked
Webinar Rewinds July 21, 2021In this webinar, learn about some of the most common causes for being added to an IP or domain Blocklist, myths about spamtraps, how to work with a blocklist provider, and the difference between a public and a private blocklist.
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New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers
Webinar Rewinds July 15, 2021In this webinar, learn more about consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
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2021 State Privacy Roundup
Webinar Rewinds July 13, 2021This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.
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From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World
Webinar Rewinds July 8, 2021In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinar Rewinds July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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Up Your Email Marketing Game Through Testing and Optimization
Webinar Rewinds June 30, 2021In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.
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What Marketers Need to Know About Google Analytics
Webinar Rewinds June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinar Rewinds June 24, 2021With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan
Webinar Rewinds June 24, 2021While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.
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