Webinar Rewinds
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Ensuring a Return on Purpose
Webinar Rewinds May 5, 2021In this webinar, three purpose champions discussed the role of brand purpose, examples of purpose in action, and how to measure return on purpose.
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Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers
Webinar Rewinds May 5, 2021Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.
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The 2021 Genius Awards: What You Need to Know to Win
Webinar Rewinds April 29, 2021In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.
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How Marketers Can Help Minimize Mistrust of the COVID-19 Vaccine for Diverse and At-Risk Populations
Webinar Rewinds April 28, 2021This webinar featured an important discussion between ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists centered on disseminating truthful and trusted information on COVID among at-risk populations.
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How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World
Webinar Rewinds April 28, 2021This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinar Rewinds April 21, 2021In this webinar, learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinar Rewinds April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate. In this webinar, Elliot Lum at the ANA examined why this is happening now and how the industry can respond to address these incidents of hate.
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Virginia and Beyond: How the Virginia Consumer Data Protection Act Impacts the Data Privacy Landscape
Webinar Rewinds April 16, 2021This webinar covered Virginia’s new privacy law, the Virginia Consumer Data Protection Act (VCDPA).
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The Three Social Media Waves of the Black Lives Matter Movement
Webinar Rewinds April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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Brand Activation Legal Webinar: April 2021
Webinar Rewinds April 13, 2021In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.
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The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future
Webinar Rewinds April 8, 2021In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.
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Human-Centered Design: Moving from Transaction to Attraction
Webinar Rewinds April 7, 2021In this webinar, learn how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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How Marketers Can Penetrate the C-Suite
Webinar Rewinds March 24, 2021Jonathan Copulsky, senior lecturer of marketing and executive director of the Spiegel Research Center at Northwestern, shares some key insights and tangible advice with ANA members for how Marketers engage the C-suite and cultivate relationships with the CEO, CFO, et al.
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Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study
Webinar Rewinds March 24, 2021In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.
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What Marketing Talent Wants
Webinar Rewinds March 24, 2021The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.
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Agile Marketing: There's More to Agile Email than Two-Week Sprints
Webinar Rewinds March 17, 2021In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.
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The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinar Rewinds March 17, 2021In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds March 11, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Webinar Rewinds March 10, 2021In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.
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