Conference Session Videos
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Kellogg's Commitment To "Meeting The Moment"
Conference Session Videos November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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NESTLE’S PLAN FOR GROWTH IN THE HISPANIC MARKET
Conference Session Videos November 17, 2020She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.
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Representing America’s Voice
Conference Session Videos November 17, 2020In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Session Videos November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Conference Session Videos November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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What Brands Can Learn From Social Movements
Conference Session Videos November 17, 2020This session will reveal what brands can learn from social movements.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Conference Session Videos November 12, 2020In this video, a panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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A Discussion of Selected Professional Responsibility Issues
Conference Session Videos November 12, 2020In this video, a law professor discussed a variety of topics that bear on lawyers’ professional responsibilities.
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Attorney General Investigations
Conference Session Videos November 12, 2020In this video, a panel of lawyers discussed an array of topics related to AG investigations, including how to respond to them and why they sometimes go public.
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Government Relations Amid a Pandemic and Presidential Election
Conference Session Videos November 12, 2020In this video, ANA’s Dan Jaffe provided a year in review of ANA’s government relations efforts, detailing how the COVID-19 pandemic and presidential election have affected issues ranging from data privacy to advertising taxes.
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Hot Topics in Children’s Advertising
Conference Session Videos November 12, 2020In this video, a panel offered helpful information on topics such as the Children's Online Privacy Protection Act (COPPA).
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Issues in Food Marketing
Conference Session Videos November 12, 2020In this video, a panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Conference Session Videos November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Privacy Issues for Advertisers: A Robust Conversation
Conference Session Videos November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.
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Deceptive Advertising Practices: The Methods and Consequences
Conference Session Videos November 11, 2020In this video, industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Conference Session Videos November 11, 2020In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.
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Year in Review: Sweepstakes, Contests, Privacy, Digital, and Social Media
Conference Session Videos November 11, 2020Masters of the arts give industry highlights of the year and share strategies/tactics and an insider’s look at how to deal with the key issues of the day.
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Basic Advertising: Substantiation, Disclosures, and Social Media
Conference Session Videos November 10, 2020In this session, industry experts discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.
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Basics of Promotions, Sweepstakes, Skill Contests, and Gaming
Conference Session Videos November 10, 2020In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.
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