Conference Session Videos
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Regulated Industries: Alcohol and CBD Marketing Issues
Conference Session Videos November 10, 2020This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
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91 Virtual B2B Events Powered by ABM — What We've Learned
Conference Session Videos November 5, 2020In this video, Steve Etzler shared key takeaways from 91 virtual events BDI produced for B2B clients since March 2020.
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How IBM Rethought Think Gov
Conference Session Videos November 5, 2020In this video, Adrienne Hunter, VP of marketing, U.S. federal and public markets, at IBM, and Ish Benhalim, senior director of content creation at George P. Johnson, discussed how IBM pulled off a benchmark event in a limited amount of time.
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How to Nail Virtual Events: A Conversation with a Xerox Top Marketer
Conference Session Videos November 5, 2020In this video, Chris Schmicker, Xerox’s VP Global Brand & Strategy, spoke with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit.
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Lessons Learned from Going Virtual
Conference Session Videos November 5, 2020In this video, Kerri Vogel, VP for global campaigns at Ellucian, and Minaz Tejani, client services director at Twogether, discussed how Ellucian transitioned a major in-person event to a virtual experience.
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Navigating the Winds of Change: Virtual Events at Deloitte
Conference Session Videos November 5, 2020In this video, Fleming Longino, experiential event producer at Deloitte, shared tips for moving in-person events online.
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Sustained Readiness: Transforming Your Brand to Prepare for What’s Next
Conference Session Videos November 5, 2020In this video, Marie Gulin-Merle, global VP of ads marketing at Google, discussed the need for industry action to fight racial injustice in a post-COVID-19 world.
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Measuring Media Quality with Attention Metrics
Conference Session Videos October 30, 2020In this video, Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
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The Importance of Incrementality
Conference Session Videos October 30, 2020In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.
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The Theory of Everything Programmatic
Conference Session Videos October 30, 2020In this video, Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
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Building Trust Amid COVID-19
Conference Session Videos October 23, 2020In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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Capitalizing on the CTV Opportunity
Conference Session Videos October 23, 2020In this video, Sara Harms, VP and N.A. agency platform lead at Xandr, shared some best practices for marketers interested in exploring connected TV.
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Embracing Disruption From The Inside Out
Conference Session Videos October 23, 2020Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.
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Personalizing the Campbell’s Message Through Predictive Advertising
Conference Session Videos October 23, 2020Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.
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Radical Speed, Learning, and Risk Taking in 2020 on Brands Truly and Sam Adams
Conference Session Videos October 23, 2020In this video, Leysa Lysyj, CMO of Boston Beer Company, shared how the organization’s culture enabled it to be successful during the COVID-19 pandemic.
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The Future of Work: How Trends, Multiple Generations, and a Pandemic Are Redefining Work Itself
Conference Session Videos October 23, 2020Cisco Webex Collaboration's Aruna Ravichandran explored different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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United We Move: A Force for Good
Conference Session Videos October 23, 2020In this video, learn how Planet Fitness pivoted and brought the “United We Move” initiative to life during the COVID-19 pandemic, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.
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From Chaos to Creativity
Conference Session Videos October 22, 2020In this video, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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Humanized Data-Led Creativity
Conference Session Videos October 22, 2020In this video, Dean Aragon of Shell said marketers need to humanize the way they view their audiences, customers, and stakeholders.
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