Conference Session Videos
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AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Are You There, America? The U.S Census and What It Takes To Count 328 Million
Conference Session Videos November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Conference Session Videos November 17, 2020In this video, Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Conference Session Videos November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Conference Session Videos November 17, 2020In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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Kellogg's Commitment To "Meeting The Moment"
Conference Session Videos November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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NESTLE’S PLAN FOR GROWTH IN THE HISPANIC MARKET
Conference Session Videos November 17, 2020She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.
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Representing America’s Voice
Conference Session Videos November 17, 2020In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Session Videos November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Conference Session Videos November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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What Brands Can Learn From Social Movements
Conference Session Videos November 17, 2020This session will reveal what brands can learn from social movements.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Conference Session Videos November 12, 2020In this video, a panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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A Discussion of Selected Professional Responsibility Issues
Conference Session Videos November 12, 2020In this video, a law professor discussed a variety of topics that bear on lawyers’ professional responsibilities.
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Attorney General Investigations
Conference Session Videos November 12, 2020In this video, a panel of lawyers discussed an array of topics related to AG investigations, including how to respond to them and why they sometimes go public.
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Government Relations Amid a Pandemic and Presidential Election
Conference Session Videos November 12, 2020In this video, ANA’s Dan Jaffe provided a year in review of ANA’s government relations efforts, detailing how the COVID-19 pandemic and presidential election have affected issues ranging from data privacy to advertising taxes.
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Hot Topics in Children’s Advertising
Conference Session Videos November 12, 2020In this video, a panel offered helpful information on topics such as the Children's Online Privacy Protection Act (COPPA).
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Issues in Food Marketing
Conference Session Videos November 12, 2020In this video, a panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Conference Session Videos November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Privacy Issues for Advertisers: A Robust Conversation
Conference Session Videos November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.
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