Conference Session Videos
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Conference Session Videos December 1, 2020In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Conference Session Videos December 1, 2020In this video, Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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Asian American Marketing Leadership In A Pandemic Environment
Conference Session Videos November 18, 2020Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.
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Culture As Your Compass For Authenticity, Truth, and Revenue
Conference Session Videos November 18, 2020In this video, executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.
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Differentiation Via Social Justice and Inclusiveness
Conference Session Videos November 18, 2020In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.
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Doubling Down on Digital
Conference Session Videos November 18, 2020In this video, Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.
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Engaging Audiences in a Virtual World
Conference Session Videos November 18, 2020In this video, learn how mentalist Alan Chamo uses comedy and Mental Magic to motivate and inspire people from all walks of life.
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Is B2B Failing at Digital Transformation?
Conference Session Videos November 18, 2020In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Let the Brand Be Your Guide in the Move to Digital
Conference Session Videos November 18, 2020In this video, Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
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Relevant and Effective Multicultural Communications During Times of Disruption
Conference Session Videos November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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The Three Minute Rule
Conference Session Videos November 18, 2020In this video, author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
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What You (Really) Need to Know About B2B Intent Data
Conference Session Videos November 18, 2020In this video, Experts discussed the changing B2B landscape.
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AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Are You There, America? The U.S Census and What It Takes To Count 328 Million
Conference Session Videos November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Conference Session Videos November 17, 2020In this video, Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Conference Session Videos November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Conference Session Videos November 17, 2020In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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