Conference Session Videos
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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The New Sports Sponsorship Landscape
Conference Session Videos April 21, 2021In this video, learn how pivoting their sports and media sponsorship model allowed the NBA and its partners to recreate their sponsorship profile by producing virtual content collaborations.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Session Videos April 20, 2021In this video, learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Session Videos April 20, 2021In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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How Bud Light Hijacked the Console Wars
Conference Session Videos April 20, 2021In this video, learn how Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Conference Session Videos April 20, 2021In this video, learn how Ferrara capitalized on gaming and influencers to promote its line of candies.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Session Videos April 20, 2021In this video, Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
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Opening Remarks
Conference Session Videos April 20, 2021ANA Senior Vice President, Brand Activation, Mike Kaufman, delivered the opening remarks at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Conference Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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ANA International ECHO Awards: Introduction
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.
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Presentation of the 2021 USPS Gold Mailbox Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of the ANA International Diamond ECHO Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, presented the winner of the ANA International Diamond ECHO Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Channel Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Malin Anglert, Chief Executive Officer of SWEDMA, presented the winners in the channel categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Sector Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Victoria Cole, CEO of Wunderman Thompson Argentina, presented the winners in the sector categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Special Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.
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Welcome to the ANA’s 91st International ECHO Awards
Conference Session Videos April 15, 2021Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.
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Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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