Conference Session Videos
-
So, You’re Blocked? How to Recover and Be a Better Sender
Conference Session Videos May 5, 2021In this video, a panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
view -
What’s New with Data Privacy?
Conference Session Videos May 5, 2021In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
view -
Backyard Dive Bar Turned Data Capture Opportunity
Conference Session Videos April 27, 2021In this video, Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.
view -
Ford Drives into Esports and Rocket League
Conference Session Videos April 27, 2021In this video, Scott Denby and Casie Ocaña with Ford discussed the brand's esports partnership and how brands can authentically connect with consumers on new channels.
view -
Hot Wheels Legends Tour: Extending the Success of an Experiential Program with Digital Content in the Age of COVID-19
Conference Session Videos April 27, 2021The global pandemic disrupted many types of experiential activations, but Hot Wheels saw the opportunity to pivot and turn its program into an engaging digital experience leveraging digital content.
view -
How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before
Conference Session Videos April 27, 2021In this video, learn how Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.
view -
Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Conference Session Videos April 27, 2021In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
view -
Why Gamers Love Mountain Dew
Conference Session Videos April 27, 2021In this video, Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
view -
Brand Activation Legal Committee: April 2021
Conference Session Videos April 22, 2021For April’s meeting, attorneys from Davis+Gilbert LLP provided updates on recent FTC and NAD activity, copyright and trademark updates, and related developments in privacy law.
view -
Actionable Content and the Collapse of the Purchase Funnel
Conference Session Videos April 21, 2021In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
view -
Building and Engaging Communities in a Virtual World
Conference Session Videos April 21, 2021In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
view -
Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Conference Session Videos April 21, 2021In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
view -
Here’s What Generation Z Cares About
Conference Session Videos April 21, 2021In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
view -
How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
view -
Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
view -
The New Sports Sponsorship Landscape
Conference Session Videos April 21, 2021In this video, learn how pivoting their sports and media sponsorship model allowed the NBA and its partners to recreate their sponsorship profile by producing virtual content collaborations.
view -
Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Session Videos April 20, 2021In this video, learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
view -
CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
view -
Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Session Videos April 20, 2021In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
view -
How Bud Light Hijacked the Console Wars
Conference Session Videos April 20, 2021In this video, learn how Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
view