Conference Session Videos
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The Future of Data-Driven Marketing
Conference Session Videos August 18, 2021In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Conference Session Videos August 18, 2021In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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Digital Transformation in the Age of Disruption
Conference Session Videos August 17, 2021In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Guiding Principles for the Ethical Use of Data
Conference Session Videos August 17, 2021In this video, IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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How to Do Everything at Once: Table Stakes for Advertising in 2021
Conference Session Videos August 17, 2021In this video, Melinda Han Williams, Chief Data Scientist at Dstillery, discussed how brands can tackle their digital advertising strategy by using a portfolio of targeting solutions to both prepare for the future and optimize for the best performance today.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Session Videos August 17, 2021In this video, Mayur Gupta, the CMO of Gannett/USA Today Network, shared how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.
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Mastering Your Data and Technology: A Marketing Imperative
Conference Session Videos August 17, 2021In this video, Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.
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ROI to Sender with Advanced Addressable Direct Mail
Conference Session Videos August 17, 2021In this video, take look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.
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Spending Smarter: Data Strategies to Drive Sustainable Growth
Conference Session Videos August 17, 2021In this video, Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.
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Strategies That Reset the Data and Technology Stage for 2022
Conference Session Videos August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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The Martech Ecosystem: What You Need to Know Right Now
Conference Session Videos August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In this video, learn more about the martech ecosystem that has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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Welcome to the 2021 ANA Masters of Data & Technology Conference
Conference Session Videos August 17, 2021In this session, ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Masters of Data & Technology Conference.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Conference Session Videos August 12, 2021In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Creativity for Good: Activating a Brand Asset with Purpose
Conference Session Videos August 12, 2021In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Conference Session Videos August 12, 2021In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Conference Session Videos August 12, 2021In this video, Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Conference Session Videos August 12, 2021In this video, Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report. In this video, Sarah O’Grady with Valassis discussed new, survey-based research from Vericast’s 2021 Consumer Intel Report. She provided a glimpse into the anxiety, resilience, and hope built up over the last year and how it reflects the cautious optimism that most people have about the future.
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How Lego Maintains Creative Inspiration in a World of Digital Reinvention
Conference Session Videos August 12, 2021In this video, James Gregson, digital creative director at The LEGO Group, discussed where his creative inspiration comes from.
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Make it Funomenal
Conference Session Videos August 12, 2021Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.
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Some Trends in Sponsorship
Conference Session Videos August 12, 2021In this video, Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.
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