Conference Session Videos
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Creativity for Good: Activating a Brand Asset with Purpose
Conference Session Videos August 12, 2021In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Conference Session Videos August 12, 2021In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Conference Session Videos August 12, 2021In this video, Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Conference Session Videos August 12, 2021In this video, Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report. In this video, Sarah O’Grady with Valassis discussed new, survey-based research from Vericast’s 2021 Consumer Intel Report. She provided a glimpse into the anxiety, resilience, and hope built up over the last year and how it reflects the cautious optimism that most people have about the future.
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How Lego Maintains Creative Inspiration in a World of Digital Reinvention
Conference Session Videos August 12, 2021In this video, James Gregson, digital creative director at The LEGO Group, discussed where his creative inspiration comes from.
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Make it Funomenal
Conference Session Videos August 12, 2021Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.
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Some Trends in Sponsorship
Conference Session Videos August 12, 2021In this video, Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Session Videos August 12, 2021In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Conference Session Videos August 11, 2021In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Building a Heritage Brand Through Doing and Saying
Conference Session Videos August 11, 2021In this video, Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building Local Brand Relevance as a Global Brand
Conference Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Innovation and Ideation
Conference Session Videos August 11, 2021In this session, Second City used the fundamentals of improvisation — the same skills its actors use on stage — to show marketers how it can be applied to the ideation process by using the mentality of failing hard and failing fast.
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Inspiring a New Generation of Outdoor Athletes
Conference Session Videos August 11, 2021In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference
Conference Session Videos August 11, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.
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Redefining the Retail Experience
Conference Session Videos August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Session Videos August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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Three Secrets to Spark Brand Activation That Resonates
Conference Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Executing the Big Idea Through to the Point of Purchase
Conference Session Videos August 10, 2021In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Fueled by the Future
Conference Session Videos August 10, 2021Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.
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Serta: Innovation at Every Touchpoint
Conference Session Videos August 10, 2021In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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