Conference Session Videos
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Data Strategies — From Overload to Insights
Conference Session Videos August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Conference Session Videos August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.
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Good to Great: Using the Right Data Sources to Maximize Your Investments
Conference Session Videos August 18, 2021In this video, Neustar’s Kayla Coutts and Google’s Nathalie Sun discussed how advertisers can design a good, better, best approach for marketing measurement while also maximizing their investments on Google properties.
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How a Media Data Model Can Unlock Significant Value
Conference Session Videos August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. In this video, learn how Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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Putting Customers at the Center of Digital Financial Services
Conference Session Videos August 18, 2021In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Conference Session Videos August 18, 2021In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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The Current State of Addressability
Conference Session Videos August 18, 2021In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Future of Data-Driven Marketing
Conference Session Videos August 18, 2021In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Conference Session Videos August 18, 2021In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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Digital Transformation in the Age of Disruption
Conference Session Videos August 17, 2021In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Guiding Principles for the Ethical Use of Data
Conference Session Videos August 17, 2021In this video, IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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How to Do Everything at Once: Table Stakes for Advertising in 2021
Conference Session Videos August 17, 2021In this video, Melinda Han Williams, Chief Data Scientist at Dstillery, discussed how brands can tackle their digital advertising strategy by using a portfolio of targeting solutions to both prepare for the future and optimize for the best performance today.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Session Videos August 17, 2021In this video, Mayur Gupta, the CMO of Gannett/USA Today Network, shared how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.
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Mastering Your Data and Technology: A Marketing Imperative
Conference Session Videos August 17, 2021In this video, Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.
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ROI to Sender with Advanced Addressable Direct Mail
Conference Session Videos August 17, 2021In this video, take look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.
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Spending Smarter: Data Strategies to Drive Sustainable Growth
Conference Session Videos August 17, 2021In this video, Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.
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Strategies That Reset the Data and Technology Stage for 2022
Conference Session Videos August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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The Martech Ecosystem: What You Need to Know Right Now
Conference Session Videos August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In this video, learn more about the martech ecosystem that has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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Welcome to the 2021 ANA Masters of Data & Technology Conference
Conference Session Videos August 17, 2021In this session, ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Masters of Data & Technology Conference.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Conference Session Videos August 12, 2021In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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