Conference Session Videos
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Building Up Recurring Revenue You Can Count On
Conference Session Videos August 26, 2021In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Session Videos August 26, 2021In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Conference Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Conference Session Videos August 26, 2021In this video, Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Session Videos August 26, 2021Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Session Videos August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.
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Nonprofit Organization of the Year Award Celebration
Conference Session Videos August 26, 2021In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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Opening Remarks of the 2021 ANA Nonprofit Federation Summer Conference
Conference Session Videos August 26, 2021In this video, Senny Boone and Elizabeth Nielsen delivered the opening remarks at the 2021 ANA Nonprofit Federation Summer Conference.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Conference Session Videos August 26, 2021industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68 percent.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Conference Session Videos August 26, 2021In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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Welcome Remarks at the 2021 ANA Nonprofit Federation Summer Conference
Conference Session Videos August 26, 2021In this video, Kevin White, President and Chief Growth Officer of One & All, welcomed attendees to the 2021 ANA Nonprofit Federation Summer Conference.
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Up, Up, and Away!
Conference Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Benchmarking Your Customer Experience Management Strategy
Conference Session Videos August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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Data Strategies — From Overload to Insights
Conference Session Videos August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Conference Session Videos August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.
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Good to Great: Using the Right Data Sources to Maximize Your Investments
Conference Session Videos August 18, 2021In this video, Neustar’s Kayla Coutts and Google’s Nathalie Sun discussed how advertisers can design a good, better, best approach for marketing measurement while also maximizing their investments on Google properties.
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How a Media Data Model Can Unlock Significant Value
Conference Session Videos August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. In this video, learn how Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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Putting Customers at the Center of Digital Financial Services
Conference Session Videos August 18, 2021In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Conference Session Videos August 18, 2021In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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The Current State of Addressability
Conference Session Videos August 18, 2021In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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