Conference Session Videos
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The Necessary Evolution of CRM to CXM: Ford Motor Company
Conference Session Videos September 23, 2021In this video, Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
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2021 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos September 21, 2021The 2021 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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No Bore. No Snore. A B2B Podcast That Works.
Conference Session Videos September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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How the Pandemic Tested Standard Textile's Brand Purpose
Conference Session Videos September 16, 2021In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.
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Motel 6: Living Purpose at Scale During a Pandemic
Conference Session Videos September 16, 2021Throughout the pandemic, Motel 6 has turned its purpose into a verb both internally and externally. In this video, Rob Palleschi, CEO at G6 Hospitality, walked through the strategy Motel 6 has used to navigate a challenging year and discussed how the brand has supported its internal stakeholders and consumers.
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Welcome to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action
Conference Session Videos September 16, 2021In this video, the ANA's Ken Beaulieu and Barkley's Lindsey DeWitte welcomed attendees to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action.
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Data Privacy and Security Regulation Update
Conference Session Videos September 15, 2021In this video, speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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Disney Streaming: Making the Magic Happen with Marketing Science
Conference Session Videos September 15, 2021In this video, Disney Streaming and Innovid teamed up for a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution.
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Future-Proofing Identity for a Privacy-First World
Conference Session Videos September 15, 2021In this video, take a dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.
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How to Fuel Your Targeting
Conference Session Videos September 15, 2021In this video, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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Managing User Privacy in Enterprise Media Operations
Conference Session Videos September 15, 2021In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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The Growth of Privacy Legislation: State and Federal Implications
Conference Session Videos September 15, 2021In this video, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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Strengthening Sales and Marketing Alignment Through Purpose
Conference Session Videos September 14, 2021In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Conference Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Examples of Exceptional Donor Experiences in Direct Response
Conference Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Conference Session Videos August 27, 2021In this video, learn how Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising during the 2020 holiday season.
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Pave the Way for a Cookie-Less World
Conference Session Videos August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Session Videos August 27, 2021In this video, learn how Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Brand Activation Legal Committee: August 2021
Conference Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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