Conference Session Videos
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Conference Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Examples of Exceptional Donor Experiences in Direct Response
Conference Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Conference Session Videos August 27, 2021In this video, learn how Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising during the 2020 holiday season.
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Pave the Way for a Cookie-Less World
Conference Session Videos August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Session Videos August 27, 2021In this video, learn how Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Brand Activation Legal Committee: August 2021
Conference Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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Building Up Recurring Revenue You Can Count On
Conference Session Videos August 26, 2021In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Session Videos August 26, 2021In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Conference Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Conference Session Videos August 26, 2021In this video, Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Session Videos August 26, 2021Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Session Videos August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.
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Nonprofit Organization of the Year Award Celebration
Conference Session Videos August 26, 2021In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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Opening Remarks of the 2021 ANA Nonprofit Federation Summer Conference
Conference Session Videos August 26, 2021In this video, Senny Boone and Elizabeth Nielsen delivered the opening remarks at the 2021 ANA Nonprofit Federation Summer Conference.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Conference Session Videos August 26, 2021industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68 percent.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Conference Session Videos August 26, 2021In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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Welcome Remarks at the 2021 ANA Nonprofit Federation Summer Conference
Conference Session Videos August 26, 2021In this video, Kevin White, President and Chief Growth Officer of One & All, welcomed attendees to the 2021 ANA Nonprofit Federation Summer Conference.
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Up, Up, and Away!
Conference Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Benchmarking Your Customer Experience Management Strategy
Conference Session Videos August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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