Conference Session Videos
-
Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos October 6, 2021Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
view -
Inaugural ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos October 1, 2021The inaugural Virtual Supplier Diversity Fair highlighted black-owned media companies. In this video, representatives shared overviews of their companies and discussed the ways they can help brands grow and drive business results.
view -
AIMM: Forecasting Improvements in Multicultural Data
Conference Session Videos September 23, 2021In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
view -
Brand Activation Legal Committee: September 2021
Conference Session Videos September 23, 2021For the September's meeting, BakerHostetler provided updates on recent NAD decisions, class action trends, and recent FTC enforcement.
view -
Enterprise Digital Customer Personalization at American Express
Conference Session Videos September 23, 2021In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.
view -
Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Conference Session Videos September 23, 2021In this session, Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.
view -
Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity
Conference Session Videos September 23, 2021In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.
view -
The Necessary Evolution of CRM to CXM: Ford Motor Company
Conference Session Videos September 23, 2021In this video, Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
view -
2021 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos September 21, 2021The 2021 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
view -
No Bore. No Snore. A B2B Podcast That Works.
Conference Session Videos September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
view -
How the Pandemic Tested Standard Textile's Brand Purpose
Conference Session Videos September 16, 2021In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.
view -
Motel 6: Living Purpose at Scale During a Pandemic
Conference Session Videos September 16, 2021Throughout the pandemic, Motel 6 has turned its purpose into a verb both internally and externally. In this video, Rob Palleschi, CEO at G6 Hospitality, walked through the strategy Motel 6 has used to navigate a challenging year and discussed how the brand has supported its internal stakeholders and consumers.
view -
Welcome to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action
Conference Session Videos September 16, 2021In this video, the ANA's Ken Beaulieu and Barkley's Lindsey DeWitte welcomed attendees to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action.
view -
Data Privacy and Security Regulation Update
Conference Session Videos September 15, 2021In this video, speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
view -
Disney Streaming: Making the Magic Happen with Marketing Science
Conference Session Videos September 15, 2021In this video, Disney Streaming and Innovid teamed up for a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution.
view -
Future-Proofing Identity for a Privacy-First World
Conference Session Videos September 15, 2021In this video, take a dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.
view -
How to Fuel Your Targeting
Conference Session Videos September 15, 2021In this video, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
view -
Managing User Privacy in Enterprise Media Operations
Conference Session Videos September 15, 2021In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
view -
The Growth of Privacy Legislation: State and Federal Implications
Conference Session Videos September 15, 2021In this video, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
view -
Strengthening Sales and Marketing Alignment Through Purpose
Conference Session Videos September 14, 2021In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
view