Conference Session Videos
-
Why CMOs Are Key to Unlocking the Future
Conference Session Videos October 7, 2021Facebook’s Michelle Klein shared a roadmap for marketing leaders to drive ROI success today and create a blueprint for effective societal change tomorrow.
view -
2021 Class of Rising Marketing Stars
Conference Session Videos October 6, 2021In this video, watch as the ANA presents Rising Marketing Star Awards to four of the best and brightest young marketers from member companies.
view -
Fertile Ground for Meaningful Change in Our Industry
Conference Session Videos October 6, 2021In this video, Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.
view -
Find What You Actually Love. Pinterest Shopping.
Conference Session Videos October 6, 2021In this video, learn about the latest announcements on Pinterest shopping and how it fits into building a more inspired internet, together.
view -
How McDonald’s Got Its Swagger Back
Conference Session Videos October 6, 2021In this video, Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
view -
How P&G Is Driving Growth While Doing Good
Conference Session Videos October 6, 2021In this video, P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.
view -
How TikTok’s Community Commerce Is Reshaping the Purchase Journey
Conference Session Videos October 6, 2021In this video, representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.
view -
How to Join Thriving Marketers
Conference Session Videos October 6, 2021In this video, Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.
view -
Opening Remarks of the 2021 ANA Masters of Marketing Conference
Conference Session Videos October 6, 2021ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of Marketing Conference.
view -
Purpose and Positivity: Two Key Elements of Marketing
Conference Session Videos October 6, 2021In this video, Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.
view -
Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Conference Session Videos October 6, 2021In this video, Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
view -
The NFL’s Playbook for Transforming into a Force for Good
Conference Session Videos October 6, 2021In this video, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
view -
Unlocking Transformational Growth Through a Media-Plus Strategy
Conference Session Videos October 6, 2021In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
view -
Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos October 6, 2021Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
view -
Inaugural ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos October 1, 2021The inaugural Virtual Supplier Diversity Fair highlighted black-owned media companies. In this video, representatives shared overviews of their companies and discussed the ways they can help brands grow and drive business results.
view -
AIMM: Forecasting Improvements in Multicultural Data
Conference Session Videos September 23, 2021In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
view -
Brand Activation Legal Committee: September 2021
Conference Session Videos September 23, 2021For the September's meeting, BakerHostetler provided updates on recent NAD decisions, class action trends, and recent FTC enforcement.
view -
Enterprise Digital Customer Personalization at American Express
Conference Session Videos September 23, 2021In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.
view -
Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Conference Session Videos September 23, 2021In this session, Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.
view -
Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity
Conference Session Videos September 23, 2021In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.
view