Conference Session Videos
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Using Attention Metrics to Optimize Advertising
Conference Session Videos October 21, 2021In this video, Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.
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Accelerating Your Brand’s Sustainability Journey
Conference Session Videos October 8, 2021In this video, Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Delivering What Matters: Linking Purpose with Performance
Conference Session Videos October 8, 2021In this video, CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.
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How Deloitte Brought Its Purpose to Life Through Marketing
Conference Session Videos October 8, 2021In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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Technology and Data and the Humans at the Center of It All
Conference Session Videos October 8, 2021In this video, Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
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The Industry’s Quest to Invest in Minority-Owned Media
Conference Session Videos October 8, 2021In this video, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Announcing the 2021 ANA Genius Award Winners, Presented by Neustar
Conference Session Videos October 7, 2021In this video, Brett House, VP of Product Marketing and Demand Generation, Marketing Solutions for Neustar, announced the winners of the 2021 ANA Genius Awards, recognizing the most powerful work in marketing analytics today.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Session Videos October 7, 2021As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.
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Breakfast with A+E Networks: Premium Short Form
Conference Session Videos October 7, 2021In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.
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Case Study: Programming with Purpose Presented by USPS
Conference Session Videos October 7, 2021After a year of societal upheaval, learn why brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant.
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Firing Up the Weber Brand
Conference Session Videos October 7, 2021In this video, Weber, a premiere manufacturer of grills, shared its approach to story building.
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From Buzz to ROI: The Impact of Social Media Conversation
Conference Session Videos October 7, 2021In this video, Twitter and Uber explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Session Videos October 7, 2021In this video, learn why it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Gaming Is the Highway into the Metaverse
Conference Session Videos October 7, 2021As technologies like AR, VR, NFTs, and blockchain gain more traction, so does the notion of the "metaverse" as a potential successor of the internet. In this video, learn why gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.
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Quantum Marketing and the Power of Purpose
Conference Session Videos October 7, 2021In this video, chief marketing and communications officer of Mastercard, Raja Rajamannar, unveiled new rules and thinking about brand purpose and how it can drive marketing leadership, business growth, and customer satisfaction for the future.
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Reimagining a More Inclusive YouTube
Conference Session Videos October 7, 2021In this video, YouTube shared lessons learned while striving to promote diversity.
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See and Respond to Win in the New Consumer Environment
Conference Session Videos October 7, 2021In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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SeeHer Showcases Representations of Strong Women in Advertising and Media
Conference Session Videos October 7, 2021In this video, members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.
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The Power of Brands to Enact Change
Conference Session Videos October 7, 2021In this video, Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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We Take You There: Reaching the “Unreachables”
Conference Session Videos October 7, 2021In this video, learn about the data-informed programming and delivery of VIZIO Features, how to go direct-to-device with VIZIO Ads, VIZIO's suite of advanced advertising products, and more.
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