Conference Session Videos
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Conference Session Videos March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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Areas of Innovation in the Great App Explosion
Conference Session Videos March 28, 2022In this video, HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Conference Session Videos March 28, 2022In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.
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Overcoming Three Marketing Measurement Challenges
Conference Session Videos March 28, 2022In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Conference Session Videos March 28, 2022In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Conference Session Videos March 28, 2022In this video, Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Industry Outlook for Advertising, Marketing, and Data 2022: Digital Shifts, Video Convergence, and a Continued Rally
Conference Session Videos March 23, 2022In this video, hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges based on an annual industry report from Winterberry Group.
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The Value of First-Party Data and Alternative IDs
Conference Session Videos March 23, 2022In this video, Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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10 Issues
Conference Session Videos March 17, 2022In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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Brand Activation Legal Committee: March 2022
Conference Session Videos March 17, 2022For March’s meeting, attorneys from Reed Smith provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
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Citi: Chosen Name
Conference Session Videos March 17, 2022In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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In-House Agency Hottest Emerging Trends for 2022
Conference Session Videos March 17, 2022In this video, Insider Intelligence explored marketing trends affecting marketers and agencies and how they can adjust to an evolving marketing environment.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Conference Session Videos March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Conference Session Videos March 17, 2022In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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A Strategic Approach to Branded Storytelling
Conference Session Videos March 16, 2022In this video, learn how ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling.
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Building HP Studio as an Engine of Growth
Conference Session Videos March 16, 2022In this video, HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Session Videos March 16, 2022In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Session Videos March 16, 2022In this video, Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on staffing to achieve true diversity throughout every extension of the organization.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Session Videos March 16, 2022In this video, Michelle Clark with E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Session Videos March 16, 2022In this video, learn how Wizards of the Coast determines what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.
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