Conference Session Videos
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McDonald's in the Metaverse
Conference Session Videos April 6, 2022In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.
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Reaching a Largely Untapped Market
Conference Session Videos April 6, 2022In this video, the Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.
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The Future of Video
Conference Session Videos April 6, 2022In this video, Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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Culture That Cultivates Passion, Creativity, and Technology
Conference Session Videos March 30, 2022In this video, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
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How Kellogg and Kroger Are Connecting the Consumer Journey
Conference Session Videos March 30, 2022In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
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National Geographic Innovation Through Technology
Conference Session Videos March 30, 2022In this video, Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.
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Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues
Conference Session Videos March 30, 2022In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.
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The Future of Data-Driven Marketing
Conference Session Videos March 30, 2022In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Session Videos March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Managing Identifiers Panel Discussion
Conference Session Videos March 29, 2022In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
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Metaverse Marketing: Challenges and Solutions
Conference Session Videos March 29, 2022In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Opening Remarks of the 2022 ANA Masters of Data & Technology Conference
Conference Session Videos March 29, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Data & Technology Conference.
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Technology + Data and the Humans at the Center of It All
Conference Session Videos March 29, 2022In this video, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Conference Session Videos March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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Areas of Innovation in the Great App Explosion
Conference Session Videos March 28, 2022In this video, HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Conference Session Videos March 28, 2022In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.
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Overcoming Three Marketing Measurement Challenges
Conference Session Videos March 28, 2022In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Conference Session Videos March 28, 2022In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Conference Session Videos March 28, 2022In this video, Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Industry Outlook for Advertising, Marketing, and Data 2022: Digital Shifts, Video Convergence, and a Continued Rally
Conference Session Videos March 23, 2022In this video, hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges based on an annual industry report from Winterberry Group.
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