Conference Session Videos
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Conference Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Conference Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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The Pressed Omni-Channel Brand Refresh
Conference Session Videos April 13, 2022In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Activate Brand Purpose
Conference Session Videos April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. In this video, learn about a platform for culture carriers at all levels in a company to better activate purpose and show how it drives performance.
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Building a More Human Brand
Conference Session Videos April 12, 2022In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building Brands Backwards
Conference Session Videos April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. In this video, Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Session Videos April 12, 2022In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Square Is Building a Strong B2B Brand
Conference Session Videos April 12, 2022In this video, Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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Opening Remarks of the 2022 ANA Brand Masters Conference
Conference Session Videos April 12, 2022CEO Bob Liodice delivered the opening remarks of the 2022 ANA Brand Masters Conference.
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Stories Worth Telling: Fueling Growth the Human Way
Conference Session Videos April 12, 2022In this video, Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Twitter Trends: From Insights to Activation
Conference Session Videos April 12, 2022In this video, speakers from Twitter broke down three must-know trends and what they mean for brands across industries. These trends are based on analyzing billions of tweets over a two-year period.
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We Are All Caesars!
Conference Session Videos April 12, 2022In this video, learn how Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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Purpose, Sustainability, and Innovation: Create Brand Preference with Discerning Consumers
Conference Session Videos April 11, 2022In this video, take a look at how leading B to C and B to B brands are turning their purpose, sustainability, and innovation platforms into a VERB. This isn’t just for brands that are “purposeful” from scratch but also a “how to” for mature brands looking to reimagine their best possible future.
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Evolving Storytelling Technology Over 130 Years
Conference Session Videos April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this video, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Reinventing Marketing in a Category
Conference Session Videos April 8, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how since 2014 Avocados from Mexico has used splashy Super Bowl ads, supplemented by digital marketing, to build a hugely successful and relevant brand.
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VR and the Metaverse
Conference Session Videos April 8, 2022In this video, learn how HP is using VR and the Metaverse.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Conference Session Videos April 6, 2022In this video, Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message.
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Maximizing the Connected TV Opportunity
Conference Session Videos April 6, 2022In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.
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