Conference Session Videos
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We Are All Caesars!
Conference Session Videos April 12, 2022In this video, learn how Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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Purpose, Sustainability, and Innovation: Create Brand Preference with Discerning Consumers
Conference Session Videos April 11, 2022In this video, take a look at how leading B to C and B to B brands are turning their purpose, sustainability, and innovation platforms into a VERB. This isn’t just for brands that are “purposeful” from scratch but also a “how to” for mature brands looking to reimagine their best possible future.
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Evolving Storytelling Technology Over 130 Years
Conference Session Videos April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this video, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Reinventing Marketing in a Category
Conference Session Videos April 8, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how since 2014 Avocados from Mexico has used splashy Super Bowl ads, supplemented by digital marketing, to build a hugely successful and relevant brand.
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VR and the Metaverse
Conference Session Videos April 8, 2022In this video, learn how HP is using VR and the Metaverse.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Conference Session Videos April 6, 2022In this video, Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message.
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Maximizing the Connected TV Opportunity
Conference Session Videos April 6, 2022In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.
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McDonald's in the Metaverse
Conference Session Videos April 6, 2022In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.
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Reaching a Largely Untapped Market
Conference Session Videos April 6, 2022In this video, the Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.
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The Future of Video
Conference Session Videos April 6, 2022In this video, Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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Culture That Cultivates Passion, Creativity, and Technology
Conference Session Videos March 30, 2022In this video, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
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How Kellogg and Kroger Are Connecting the Consumer Journey
Conference Session Videos March 30, 2022In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
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National Geographic Innovation Through Technology
Conference Session Videos March 30, 2022In this video, Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.
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Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues
Conference Session Videos March 30, 2022In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.
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The Future of Data-Driven Marketing
Conference Session Videos March 30, 2022In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Session Videos March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Managing Identifiers Panel Discussion
Conference Session Videos March 29, 2022In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
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Metaverse Marketing: Challenges and Solutions
Conference Session Videos March 29, 2022In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Opening Remarks of the 2022 ANA Masters of Data & Technology Conference
Conference Session Videos March 29, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Data & Technology Conference.
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Technology + Data and the Humans at the Center of It All
Conference Session Videos March 29, 2022In this video, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.
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