Conference Session Videos
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Key Concepts to Prepare for the Cookieless Future
Conference Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Key Learnings from the MediaSense Media 2025 Study
Conference Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Media Career Paths in the AI Era: Insights on the Future of Work
Conference Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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New Directions for Marketers to Take Media In
Conference Session Videos April 19, 2022In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.
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The Fourth Annual SeeHer SheFront
Conference Session Videos April 19, 2022In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Conference Session Videos April 13, 2022In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Conference Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Conference Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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The Pressed Omni-Channel Brand Refresh
Conference Session Videos April 13, 2022In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Activate Brand Purpose
Conference Session Videos April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. In this video, learn about a platform for culture carriers at all levels in a company to better activate purpose and show how it drives performance.
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Building a More Human Brand
Conference Session Videos April 12, 2022In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building Brands Backwards
Conference Session Videos April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. In this video, Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Session Videos April 12, 2022In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Square Is Building a Strong B2B Brand
Conference Session Videos April 12, 2022In this video, Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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Opening Remarks of the 2022 ANA Brand Masters Conference
Conference Session Videos April 12, 2022CEO Bob Liodice delivered the opening remarks of the 2022 ANA Brand Masters Conference.
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Stories Worth Telling: Fueling Growth the Human Way
Conference Session Videos April 12, 2022In this video, Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Twitter Trends: From Insights to Activation
Conference Session Videos April 12, 2022In this video, speakers from Twitter broke down three must-know trends and what they mean for brands across industries. These trends are based on analyzing billions of tweets over a two-year period.
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