Conference Session Videos
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How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content
Conference Session Videos April 28, 2022King Arthur has taken an intentional long-term approach to content as a competitive point of difference. In this video, David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.
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Opening Remarks of the 2022 ANA Content Marketing Conference
Conference Session Videos April 28, 2022CEO Bob Liodice delivered the opening remarks of the first-ever ANA Content Marketing Conference.
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Profit from Personalized Content: Theory and Practice
Conference Session Videos April 28, 2022As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. In this video, Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.
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Windstar Cruises’ Digital Video Treasure Hunt
Conference Session Videos April 28, 2022Learn how Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise to draw the attention of potential customers to new amenities and features of its cruise line.
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How P&G Studios Helps Reinvent Advertising
Conference Session Videos April 27, 2022In this video, P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations.
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Elevating Your ABX Strategy
Conference Session Videos April 26, 2022In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
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Brand Activation Legal Committee: April 2022
Conference Session Videos April 21, 2022For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.
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Innovations in Marketing Mix Modeling
Conference Session Videos April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Conference Session Videos April 21, 2022In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies
Conference Session Videos April 20, 2022April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Creativity and Analytics
Conference Session Videos April 19, 2022This session was designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Conference Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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Highlights: ANA 2022 Media Conference
Conference Session Videos April 19, 2022Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.
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Key Concepts to Prepare for the Cookieless Future
Conference Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Key Learnings from the MediaSense Media 2025 Study
Conference Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Media Career Paths in the AI Era: Insights on the Future of Work
Conference Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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New Directions for Marketers to Take Media In
Conference Session Videos April 19, 2022In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.
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The Fourth Annual SeeHer SheFront
Conference Session Videos April 19, 2022In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Conference Session Videos April 13, 2022In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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