Conference Session Videos
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If You're Not Multicultural, You're Not Maximizing Growth
Conference Session Videos November 7, 2022In this session, Yahoo and Reset Digital discussed how supporting and prioritizing minority-owned and operated media and suppliers better connects consumers to the diverse content they want and fosters industry-wide growth for talent, suppliers, and media alike.
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Leading DEI Strategy
Conference Session Videos November 7, 2022Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. In this video, learn how she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Conference Session Videos November 7, 2022In this video, P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The Fight for Equality in Florida — And What It Means for Brands
Conference Session Videos November 7, 2022In this session, learn how Nadine Smith, Executive Director of Equality Florida, has led the charge against the state's “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms.
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The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging Is Vital to Growth
Conference Session Videos November 7, 2022In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
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The NFL and Multicultural Marketing
Conference Session Videos November 7, 2022In this video, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.
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The Road to Equity: The Journey from Investment to Impact
Conference Session Videos November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Session Videos November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Degree’s Inclusive Marathon in the Metaverse
Conference Session Videos November 6, 2022In this video, learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon metaverse marathon activation, while also challenging what it means to be inclusive in the metaverse.
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Leveling Up with Asian American Pacific Islander (AAPI) Gamers: How McDonald's Engages Gaming Fans Online — And Off
Conference Session Videos November 6, 2022In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.
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The Role of DEI in the Metaverse
Conference Session Videos November 6, 2022For consumers, being present in the metaverse enables freedom bringing infinite possibilities for identity expression. But this freedom can also facilitate acts of bias, bullying, and hate. Hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.
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How the NFL Is Engaging the Next Generation of Fans
Conference Session Videos November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
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The Five Lessons Intel Learned After 20 Years of Esports Partnership
Conference Session Videos November 2, 2022In this video, Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
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The Transformation of the Entertainment Opportunity for Brands
Conference Session Videos November 2, 2022In this session, learn why brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
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What Marketers Should Look for in Ad-Supported Streaming Services
Conference Session Videos November 2, 2022In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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What Role Will NFTs Play in the Future of Entertainment?
Conference Session Videos November 2, 2022In this video, learn how major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
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100+ Stories of Women and Girls from Russia’s War Against Ukraine
Conference Session Videos October 28, 2022The war launched by Russia in Ukraine has not only changed the lives of Ukrainians, but also shook the world order, influencing businesses on a large scale. In this video, learn why getting back to business as usual not an option.
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How Travel Is a Force for Good
Conference Session Videos October 28, 2022In this video, Visit California president and CEO Caroline Beteta discussed the impact of tourism marketing, the realities when it goes away, and the ripple effects of travel on each of our daily lives.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Conference Session Videos October 28, 2022In this video, WWE Chief Brand Officer Stephanie McMahon discussed the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech.
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United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Conference Session Videos October 28, 2022In this video, Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, told the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world.
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