Conference Session Videos
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Optimizing the Customer Journey via Data
Conference Session Videos February 16, 2023In this video, automotive retailer and service provider AutoNation explained its approach to managing customer data and leveraging it to help shape customer journeys.
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Resetting the Bar on Brand Communications
Conference Session Videos February 16, 2023In this video, Marc Pritchard talks about why he remains passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.
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The Win/Win/Win of Media Procurement
Conference Session Videos February 16, 2023In this video, learn why the role of media procurement is now to optimize the media investment to the benefit of the client marketing team, the agency, and procurement — a true triple win.
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What All Marketers Can Learn from Highly Regulated Industries
Conference Session Videos February 16, 2023In this video, Tracy-Ann Lim shared learnings and best practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.
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Why Scaled Human Attention Metrics Matter
Conference Session Videos February 16, 2023In this video, Dr. Karen Nelson-Field, founder and CEO of Amplified Intelligence, demonstrated how scaled human attention data works, better predicts and drives business outcomes, and equalizes the delivery and impact of an impression.
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Fusing Sustainability and Profit
Conference Session Videos February 15, 2023In this video, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Investment with Diverse Media Suppliers
Conference Session Videos February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.
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Making Media More Sustainable
Conference Session Videos February 15, 2023In this video, speakers reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.
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She's a Hero — SeeHer's Purpose-Driven Media Activations
Conference Session Videos February 15, 2023In this video, learn how media amplifies and drives SeeHer, the global movement to eliminate gender bias in media, marketing, advertising, and entertainment.
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Socially Conscious Media
Conference Session Videos February 15, 2023In this video, learn how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling, and ensuring the media that it funds is honest, decent, and transparent.
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The Outlook for B2B Advertising, Marketing, and Data in 2023
Conference Session Videos February 10, 2023To kick off the New Year, Winterberry Group Senior Managing Partner Bruce Biegel examined the major forces shaping our industry today, reflected on a turbulent 2022, and forecasted what’s to come in 2023 and beyond.
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Back to the Future: Big Data < Small Data
Conference Session Videos February 9, 2023Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this video, learn why focusing on big data is a losing game and why you should start thinking small.
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How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter
Conference Session Videos February 9, 2023The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). In this video, Todd Luchik and Sara Hocking, both with Grant Thornton, hosted a "how to" session for email newsletters.
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How Not to Drown in the Web’s Sea of Sameness
Conference Session Videos February 9, 2023In this video, retail media research firm Future Commerce criticized the sea of sameness found in web design and offered an alternative approach.
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How to Create Indispensable Automated Email Journeys for E-Commerce Brands
Conference Session Videos February 9, 2023In this video, Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Conference Session Videos February 9, 2023How well do you really know your customers? In this video, Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.
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SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing
Conference Session Videos February 9, 2023SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. In this video, learn how the organization adopted new tactics since the pandemic to provide the right message to the right audience at the right time in the channels where their different audience segments reside.
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The Inbox in 2023
Conference Session Videos February 9, 2023The challenges of getting engagement in receiver's inboxes continue to increase as the overall volume of email and the fight for attention increases. A panel of industry experts discussed what brands should do to provide value and engaging content to subscribers while staying out of the spam folder.
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ANA Email Evolution Conference: Opening Remarks
Conference Session Videos February 8, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Email Evolution Conference.
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Badass Women and Why Representation Matters in MarTech
Conference Session Videos February 8, 2023We know there is undeniable power in representation and why proactively focusing on DE&I in the workplace, and together with our partners, is so critical. A panel of industry experts discussed how and why we need to #BreakTheBias and continue to advance #WomenInTech today and every day.
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