Conference Session Videos
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Why DEIB Matters: The C-Suite Perspective
Conference Session Videos February 22, 2023In this video, get the C-suite perspective on why DEIB matters.
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Conference Session Videos February 17, 2023In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Conference Session Videos February 17, 2023In this video, a panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Session Videos February 17, 2023In this video, Ford shared how it positioned its Ford Maverick truck as a lifestyle vehicle capable of meeting the needs of a diverse, urban target.
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Media Is the Flywheel of Marketing Integration
Conference Session Videos February 17, 2023In this session, Forrester's Jay Pattisall shared how dramatic shifts in consumer behavior over the past two years, and the collision of media and commerce in nearly every industry, requires a media-first reset for brands and agencies to optimize holistic marketing management.
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Media Leaders Speak Out
Conference Session Videos February 17, 2023In this video, forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Molson Coors on Penetrating Culture
Conference Session Videos February 17, 2023In this video, Molson Coors shared its partnership strategy, and how the brand identifies the right spaces to connect with consumers.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Session Videos February 17, 2023In this video, L'Oréal's Shenan Reed delivered the welcome remarks at the 2023 ANA Media Conference.
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An Agency Leader on the Future Media Model
Conference Session Videos February 16, 2023In this video, Jill Kelly, U.S. CEO at EssenceMediacom, shared four tenets to help guide modern media agencies.
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Analysis of and Predictions for Marketing, Media, and Adtech
Conference Session Videos February 16, 2023In this video, Arete Research drew on a wealth of data to offer observations about the present state of marketing, media, and advertising technology, as well as numerous predictions about the near-term future.
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Creating Next-Gen Fan Engagement
Conference Session Videos February 16, 2023In this video from the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Session Videos February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Opening Remarks of the 2023 ANA Media Conference
Conference Session Videos February 16, 2023In this session, ANA CEO Bob Liodice walks through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers in an evolving media landscape.
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Optimizing the Customer Journey via Data
Conference Session Videos February 16, 2023In this video, automotive retailer and service provider AutoNation explained its approach to managing customer data and leveraging it to help shape customer journeys.
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Resetting the Bar on Brand Communications
Conference Session Videos February 16, 2023In this video, Marc Pritchard talks about why he remains passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.
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The Win/Win/Win of Media Procurement
Conference Session Videos February 16, 2023In this video, learn why the role of media procurement is now to optimize the media investment to the benefit of the client marketing team, the agency, and procurement — a true triple win.
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What All Marketers Can Learn from Highly Regulated Industries
Conference Session Videos February 16, 2023In this video, Tracy-Ann Lim shared learnings and best practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.
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Why Scaled Human Attention Metrics Matter
Conference Session Videos February 16, 2023In this video, Dr. Karen Nelson-Field, founder and CEO of Amplified Intelligence, demonstrated how scaled human attention data works, better predicts and drives business outcomes, and equalizes the delivery and impact of an impression.
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Fusing Sustainability and Profit
Conference Session Videos February 15, 2023In this video, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Investment with Diverse Media Suppliers
Conference Session Videos February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.
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