Conference Session Videos
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Making Media More Sustainable
Conference Session Videos February 15, 2023In this video, speakers reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.
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She's a Hero — SeeHer's Purpose-Driven Media Activations
Conference Session Videos February 15, 2023In this video, learn how media amplifies and drives SeeHer, the global movement to eliminate gender bias in media, marketing, advertising, and entertainment.
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Socially Conscious Media
Conference Session Videos February 15, 2023In this video, learn how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling, and ensuring the media that it funds is honest, decent, and transparent.
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The Outlook for B2B Advertising, Marketing, and Data in 2023
Conference Session Videos February 10, 2023To kick off the New Year, Winterberry Group Senior Managing Partner Bruce Biegel examined the major forces shaping our industry today, reflected on a turbulent 2022, and forecasted what’s to come in 2023 and beyond.
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Back to the Future: Big Data < Small Data
Conference Session Videos February 9, 2023Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this video, learn why focusing on big data is a losing game and why you should start thinking small.
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How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter
Conference Session Videos February 9, 2023The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). In this video, Todd Luchik and Sara Hocking, both with Grant Thornton, hosted a "how to" session for email newsletters.
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How Not to Drown in the Web’s Sea of Sameness
Conference Session Videos February 9, 2023In this video, retail media research firm Future Commerce criticized the sea of sameness found in web design and offered an alternative approach.
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How to Create Indispensable Automated Email Journeys for E-Commerce Brands
Conference Session Videos February 9, 2023In this video, Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Conference Session Videos February 9, 2023How well do you really know your customers? In this video, Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.
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SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing
Conference Session Videos February 9, 2023SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. In this video, learn how the organization adopted new tactics since the pandemic to provide the right message to the right audience at the right time in the channels where their different audience segments reside.
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The Inbox in 2023
Conference Session Videos February 9, 2023The challenges of getting engagement in receiver's inboxes continue to increase as the overall volume of email and the fight for attention increases. A panel of industry experts discussed what brands should do to provide value and engaging content to subscribers while staying out of the spam folder.
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ANA Email Evolution Conference: Opening Remarks
Conference Session Videos February 8, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Email Evolution Conference.
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Badass Women and Why Representation Matters in MarTech
Conference Session Videos February 8, 2023We know there is undeniable power in representation and why proactively focusing on DE&I in the workplace, and together with our partners, is so critical. A panel of industry experts discussed how and why we need to #BreakTheBias and continue to advance #WomenInTech today and every day.
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Email + SMS — An Olympic Sunday Night Matchup
Conference Session Videos February 8, 2023In this video, NBC Sports shared how it launched its first SMS program in conjunction with Sunday Night Football coverage on NBC and Peacock.
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How A/B Split Testing in Email Can Power Brand-Wide Success
Conference Session Videos February 8, 2023Aimed at marketing professionals who would like to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to inform business decisions and increase conversions.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Session Videos February 8, 2023In this video, Amtrak's Ross Nizlek provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.
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How Will Generative AI Affect CRM?
Conference Session Videos February 8, 2023In this video, Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.
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Keynote: Those Words, but Not Those Words
Conference Session Videos February 8, 2023In this video, the NAACP examined the significance of tailoring messaging to the audience it’s intended for.
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Conference Session Videos February 8, 2023In this video, Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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Maximizing ROI with a Human-Centric Approach to AI
Conference Session Videos February 8, 2023In this video, Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.
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