Conference Session Videos
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Conference Session Videos December 7, 2022In this video, Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.
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Eight Questions to Guide ESG
Conference Session Videos December 7, 2022In this video, Insurer AXIS shared questions and tips to help guide organizations’ approach to ESG.
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Future. Forward. Female.
Conference Session Videos December 7, 2022In this video, Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.
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Lenovo’s Approach to Sustainability
Conference Session Videos December 7, 2022In this video, Lenovo shared numerous examples of how its business is pursuing sustainability.
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Meet Me in the Metaverse B2B: The Metaverse Continuum and Why Now Is the Time to Act
Conference Session Videos December 7, 2022In this video, learn why B2B brands and marketers must get ready to unleash their potential and take advantage of the opportunities presented by the metaverse continuum that spans experiences, technology, work, operations and business itself.
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Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans
Conference Session Videos December 7, 2022In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Conference Session Videos December 7, 2022In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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The B2B Power of the Day-One List
Conference Session Videos December 7, 2022B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.
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Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies
Conference Session Videos November 18, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Brand Activation Legal Committee: November 2022
Conference Session Videos November 17, 2022For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Leading with Purpose: Creating a Positive Impact for Clients
Conference Session Videos November 16, 2022In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
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Measuring the Power of Social Advertising with Location Technology
Conference Session Videos November 16, 2022In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
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Advertising Litigation Developments
Conference Session Videos November 10, 2022In this video, speakers addressed significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Conference Session Videos November 10, 2022In this video, a panel discussion includes first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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2023 Preview: Roundtable with the ANA Government Relations Team
Conference Session Videos November 9, 2022To wrap up the 2022 ANA Masters of Advertising Law Conference, the ANA's D.C.-based Government Relations team previewed the hot issues confronting advertisers in Washington and the states for 2023 including privacy, taxation, and more.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Conference Session Videos November 9, 2022In this video, hear about highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
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Advertising Year in Review
Conference Session Videos November 9, 2022From compliance to legal risk and the latest trends in advertising and marketing law, Ron Urbach takes us inside The Inverse Universe: Riddle of the Pyramid, where enduring truths compete with current uncertainties.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Conference Session Videos November 9, 2022In this video, hear diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Global Green Marketing Issues
Conference Session Videos November 9, 2022In this video, members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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NFTs and Luxury Brands/Goods
Conference Session Videos November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? In this video, explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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