Conference Session Videos
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Email + SMS — An Olympic Sunday Night Matchup
Conference Session Videos February 8, 2023In this video, NBC Sports shared how it launched its first SMS program in conjunction with Sunday Night Football coverage on NBC and Peacock.
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How A/B Split Testing in Email Can Power Brand-Wide Success
Conference Session Videos February 8, 2023Aimed at marketing professionals who would like to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to inform business decisions and increase conversions.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Session Videos February 8, 2023In this video, Amtrak's Ross Nizlek provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.
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How Will Generative AI Affect CRM?
Conference Session Videos February 8, 2023In this video, Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.
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Keynote: Those Words, but Not Those Words
Conference Session Videos February 8, 2023In this video, the NAACP examined the significance of tailoring messaging to the audience it’s intended for.
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Conference Session Videos February 8, 2023In this video, Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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Maximizing ROI with a Human-Centric Approach to AI
Conference Session Videos February 8, 2023In this video, Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.
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Tests for Email Marketing: Examples from Marriott
Conference Session Videos February 8, 2023In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
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Use Templates and Focus Your Time on What Matters
Conference Session Videos February 8, 2023In this video, Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
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What Makes a Great Email Marketer?
Conference Session Videos February 8, 2023In this video, Oracle Marketing Consulting's Chad S. White shared a framework for gaining the skills necessary to be an effective email specialist or the head of an email marketing program. He highlighted the skills email marketers need to develop most to succeed in the industry in the years ahead.
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How to Navigate the CDP And ESP Vendor Landscape Workshop
Conference Session Videos February 7, 2023In this video, Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).
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How to Run a Successful Email Audit Workshop
Conference Session Videos February 7, 2023Businesses have very high expectations for their email program, which are not always met. In this video, learn how a complete audit of the email marketing program will provide the answer as to why, instead of wondering and guessing about the cause.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Conference Session Videos February 7, 2023For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. In this video, Jennings discussed how to enhance email marketing.
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Why Email Is Critical to Your Relationship Marketing Strategy
Conference Session Videos February 7, 2023In this video, Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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Virtual Diversity Fair: Meet LGBTQ+ Owned Companies
Conference Session Videos February 1, 2023In the February installment of our series of Virtual Supplier Fairs, we focus on LGBTQ+ owned companies, including media companies, agencies, and marketing solution providers. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Conference Session Videos January 26, 2023In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Conference Session Videos January 26, 2023Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.
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Retail Media Networks Beyond CPGs
Conference Session Videos January 26, 2023In this video, Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Conference Session Videos January 26, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.
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Retail Media: The Power of Customer Insights
Conference Session Videos January 26, 2023In this video, Walmart Connect's Ernesto Henríquez explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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