REGGIE Awards
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How Swarovski Won Over Generation Z by Creating Some Crystal Halo Swag
REGGIE Awards April 21, 2022To connect to a younger audience and advance its mission of making luxury available to everyone, jewelry brand Swarovski partnered with Xbox and the popular video game series Halo to create customized crystal giveaways to celebrate the release of a new edition of the Halo series.
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How The North Face Used a Wealth of Data to Create a Better Loyalty Program
REGGIE Awards April 21, 2022Using a wealth of customer research and a well-executed promotional campaign, The North Face revamped its customer rewards program to better engage its loyalists, gain new fans, and drive better overall sales results.
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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HP Dragonfly
REGGIE Awards April 21, 2022HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.
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IT After Dark
REGGIE Awards April 21, 2022During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.
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Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp
REGGIE Awards April 21, 2022To celebrate Gay Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race stars to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.
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Jameson Celebrates St. Patrick’s Time Off (SPTO)
REGGIE Awards April 21, 2022Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.
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LEGO Barcelona Flagship Opening Draws Inspiration from Mosaic Culture
REGGIE Awards April 21, 2022The LEGO Group developed an omnichannel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.
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Michelob Exchanges Beer for Runners’ Miles
REGGIE Awards April 21, 2022Michelob promoted its ULTRA brand by giving athletic consumers the opportunity to earn credit in its loyalty program by recording the miles they had run.
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Mint Mobile Shows How Customers Have Hell to Pay for Big Wireless Service
REGGIE Awards April 21, 2022Mint Mobile launched a campaign that celebrated everything that customers love about the brand and everything they hate about “Big Wireless.”
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Mobile Barbershop Brings Broadway to the Boroughs
REGGIE Awards April 21, 2022Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.
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Mountain Dew’s Gamified Major Melon Super Bowl Promotion
REGGIE Awards April 21, 2022Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.
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Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter
REGGIE Awards April 21, 2022Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.
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OREO Pokémon Adventure at Target
REGGIE Awards April 21, 2022Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Save It, See It
REGGIE Awards April 21, 2022Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Stella Artois' “Your Table Is Ready”
REGGIE Awards April 21, 2022Stella Artois created a fully integrated 360 campaign, leveraging celebrity chef, Padma Lakshmi, to encourage diners to return to their favorite restaurants.
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