REGGIE Awards

IHOP Banks on Loyalty
REGGIE Awards May 7, 2023
The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.
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Live Music Runs On Dunkin’
REGGIE Awards May 7, 2023
Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.
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Microsoft Goes into the Breach
REGGIE Awards May 7, 2023
To engage Information Security (InfoSec) professionals, Microsoft created “Into the Breach,” a video game experience where InfoSec pros step into the role of a cyber-defense analyst whose organization is under cyberattack.
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Turning Hate into Charity
REGGIE Awards May 7, 2023
As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.
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France Isn’t So Far Away
REGGIE Awards May 4, 2023
La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.
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French's Mustard Doughnut
REGGIE Awards May 4, 2023
McCormick & Company partnered with Dough Doughnuts to make French’s Mustard Doughnuts to prove that mustard belongs at breakfast.
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From Chaos to Confidence
REGGIE Awards May 4, 2023
Whirlpool created a bespoke virtual showroom on Pinterest to help guide shoppers buy the appliances that meet their needs.
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Expect Something More from AAA
REGGIE Awards May 3, 2023
The American Automobile Association (AAA) transformed its fleet of 10,000 tow-trucks and drivers into "spokesheroes” to drive consideration of its insurance business.
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How Checkers Petitioned to Make National Fry Day on Friday
REGGIE Awards May 3, 2023
Checkers and Rally’s created a petition that ultimately drove coupon downloads and restaurant traffic.
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How Citizens Bank Used an Immersive Art Installation to Successfully Launch in a New Market
REGGIE Awards May 1, 2023
In an effort to make an unforgettable first impression as it entered the New York market, Citizens Bank created a data-driven, immersive experience that evoked the energy, creativity, and resiliency of New Yorkers.
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How Magnum Used a Digital Luxury Auction to Launch a New Decadent Ice Cream Flavor
REGGIE Awards May 1, 2023
To launch the new Double Gold Caramel Billionaire flavor, the Unilever Singapore-owned Magnum ice cream brand created “The Magnum Pleasure Auction” — a limited time mobile game that resembled a luxury auction.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022
Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022
Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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Ally’s Charlotte FC Uniform Reveal
REGGIE Awards April 21, 2022
The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.
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Anheuser-Busch Re-engages Hispanics with Cinco de Mayo
REGGIE Awards April 21, 2022
Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.
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AT&T’s “Win Local" Campaign in Mexico
REGGIE Awards April 21, 2022
AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.
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Bar-S Promotes Hot Dogs with a Summer Anthem
REGGIE Awards April 21, 2022
Bar-S created a new song and music video for the peak summer season of hot dog sales.
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bubly bublé deliveré
REGGIE Awards April 21, 2022
PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.
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Bud Light Seltzer Seasonal Strategy
REGGIE Awards April 21, 2022
Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022
Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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