REGGIE Awards
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How Doritos Supported High School Graduates During COVID
REGGIE Awards May 21, 2021Doritos, in partnership with iHeartRadio, gave high school graduates a national media platform to celebrate their accomplishment on “another level,” when graduation ceremonies across the country were cancelled or delayed due to the COVID-19 pandemic.
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How This Nonprofit Helped Kids During COVID-19
REGGIE Awards May 21, 2021The City of Big Dreams Fundraising Festival was a four-day, fundraising initiative and virtual art auction house powered by e-commerce. The festival helped the brand raise critical funds during a time when large gatherings were cancelled due to COVID-19.
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Hudson Yards Shine Bright
REGGIE Awards May 21, 2021Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.
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IBM Watson Advertising and CVS
REGGIE Awards May 21, 2021CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.
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IBM Watson Advertising Conversations for State Farm
REGGIE Awards May 21, 2021State Farm set out to reach consumers during the volatile 2020 hurricane season to keep them safe with the help of AI-powered IBM Watson Advertising Conversations.
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Jersey Shore Family Vacation Shoppable Content
REGGIE Awards May 21, 2021ViacomCBS launched the first shoppable content experience, enabling commerce to be split between assortments at separate retail locations from a single code on screen.
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Jif Settles the Jif vs. Gif Debate
REGGIE Awards May 21, 2021Jif co-opted the debate about whether the word GIF was pronounced with a “hard G” or a “soft G” to drive sales of its peanut butter.
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Kit Kat Flavor Launch at Walmart
REGGIE Awards May 21, 2021Hershey recruited the help of social influencers to build excitement for its two new Kit Kat flavors.
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KitchenAid® FreeFlex™ Rack Dishwashers Keep Up with What You Cook Up
REGGIE Awards May 21, 2021KitchenAid brand positioned its FreeFlex Rack Dishwasher as the dishwasher for passionate cooks.
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Lenovo Legion Global Campaign
REGGIE Awards May 21, 2021Lenovo connected three diverse gamers to popular Apex Legend characters to strengthen its credibility with the Apex audience.
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Love Can't Wait
REGGIE Awards May 21, 2021Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.
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Love That Game Giveaway
REGGIE Awards May 21, 2021Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.
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Mint Mobile Ditches Super Bowl Ads for a Giveaway
REGGIE Awards May 21, 2021Mint Mobile gave away free wireless service during the Super Bowl instead of spending millions on a TV spot.
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Mobil 1 NBA 2K21 Holiday Promotion
REGGIE Awards May 21, 2021By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.
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MUCINEX® DTC Launch Event: A LIVE Fashion Show Streamed on YouTube Featuring Top YouTube Influencers Live from their Bedrooms!
REGGIE Awards May 21, 2021Mucinex created a limited-edition capsule clothing collection to afford its sick people more comfort while their medication relieved their symptoms.
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Pockets 4 Bits: Gamer Snacks Level Up
REGGIE Awards May 21, 2021Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.
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Powering the Joy of Movement
REGGIE Awards May 21, 2021GSK Consumer Healthcare inspired shoppers and drove conversion at top retailers with a 360-degree program that intercepted shoppers at key moments.
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Procter & Gamble’s Virtual #NFLDraftRedCarpet
REGGIE Awards May 21, 2021Following the NFL’s decision to make the NFL Draft virtual due to the COVID-19 pandemic, Procter & Gamble (P&G) and its brands stepped in to give prospects an innovative, virtual #NFLDraftRedCarpet.
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Promoting Cheese Through Virtual Events
REGGIE Awards May 21, 2021To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.
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Return to School Safely
REGGIE Awards May 21, 2021School Specialty created a robust 360-degree B2B campaign to help educators and students return to school safely during the COVID-19 pandemic.
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