REGGIE Awards
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers
REGGIE Awards April 21, 2022Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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#CloudQuarters
REGGIE Awards May 21, 2021Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.
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AARP Gamifies Rewards
REGGIE Awards May 21, 2021AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.
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AARP’s COVID-19 Response
REGGIE Awards May 21, 2021Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.
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Ally Racing Bids Farewell to a Retiring Driver
REGGIE Awards May 21, 2021In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.
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American Standard Satirizes 2020 with Custom Toilet Paper
REGGIE Awards May 21, 2021American Standard satirized the disaster that was 2020 with toilet paper printed with the various negative aspects of the year.
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Bon Appé-Cheetos Holiday Cookbook
REGGIE Awards May 21, 2021Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.
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Celebrating Dia De Los Muertos with Hershey
REGGIE Awards May 21, 2021A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.
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Dunkin’s Spoofed a Blink-182 Song Perfectly
REGGIE Awards May 21, 2021In 2020, America was running on empty and craving the comfort of fall more than ever. Because of this, Dunkin’ launched “All the Fall Things,” inspiring guests to buy more fall things and catching the attention of Blink-182, leading to comparative sales increases.
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Famous Orders — The Travis Scott Meal
REGGIE Awards May 21, 2021McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.
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Game On: Winning the PC Aisle
REGGIE Awards May 21, 2021Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.
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Get Low
REGGIE Awards May 21, 2021Kroger used a memorable, culturally relevant mnemonic to inspire shoppers to engage with the brand while learning new ways to save at Kroger.
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Go RVing Honeymoon InteRVention
REGGIE Awards May 21, 2021Inspired by couples whose honeymoons were canceled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime.
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Halloweendy’s Scare Thru
REGGIE Awards May 21, 2021Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.
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How Dell Created a Podcast Conference
REGGIE Awards May 21, 2021Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.
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