Event Soundbites
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Overview of the 2020 ANA Brand Masters Conference
Event Soundbites March 6, 2020In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.
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The Crocs Renaissance
Event Soundbites March 6, 2020Crocs reinvigorated its brand by making self-expression and clog reference its North Star.
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Brand Storytelling in the Age of AI: Examples from Danone
Event Soundbites March 5, 2020To drive brand growth, marketers need standout storytelling that blends human and artificial intelligence.
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Embrace the Power of "And" to Build an Enduring Brand
Event Soundbites March 5, 2020Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.
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IBM: A Leading Brand. A Lasting Brand
Event Soundbites March 5, 2020In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.
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Reviving Human Connection in the Age of Digital Domination
Event Soundbites March 5, 2020The core of H&R Block’s brand marketing strategy is building community confidence by mitigating uncertainty.
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Reviving the Nesquik Brand for a New Generation
Event Soundbites March 5, 2020Nesquik leveraged platforms and partners to be relevant to its new target audience.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Event Soundbites March 4, 2020Major changes in AdTech will be necessitated by the elimination of third-party cookies.
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Overview of the 2020 ANA Masters of Data and Technology
Event Soundbites March 4, 2020In this video, get a two-minute overview of the 2020 ANA Masters of Data and Technology Conference.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Event Soundbites March 3, 2020Marketing technology and operations should be guided by intuition and empathy with customers.
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Getting Closer to the Consumer Through Advanced Insights and Analytics
Event Soundbites March 3, 2020P&G’s philosophy that data is human is driving its constructive disruption approach to brand-building.
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Marketers, Technology, and a Changing Business Landscape
Event Soundbites March 3, 2020The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.
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Taking Back Control of Consumer Data
Event Soundbites March 3, 2020Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.
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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery
Event Soundbites March 3, 2020Before investing in MarTech, know what the end benefit is for consumers.
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The Union of SiriusXM and Pandora
Event Soundbites March 3, 2020Consistent accountability standards throughout an organization are critical to driving growth.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Event Soundbites March 2, 2020In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.
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2020 Mark of Distinction
Event Soundbites February 21, 2020Nonprofit fundraisers should stress how monthly donors will benefit as opposed to focusing on the upside for the organization.
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Brand Storytelling
Event Soundbites February 21, 2020To attract donors in a competitive marketplace, nonprofits have to build brand positions with effective storytelling.
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Lessons from the ALS Ice Bucket Challenge
Event Soundbites February 21, 2020Disruption, storytelling, and the power of hope propelled the fundraising success of the ALS Ice Bucket Challenge.
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Overview of the 2020 ANA DC Nonprofit Conference
Event Soundbites February 21, 2020In this video, get a two-minute overview of the 2020 ANA DC Nonprofit Conference.
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