Conference Highlights
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The Barbie Evolution
Conference Highlights May 16, 2019Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
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Living Out a Brand Purpose
Conference Highlights May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Diversifying the Supplier Ecosystem
Conference Highlights May 1, 2019Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
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Overview of the 2019 ANA Advertising Financial Management Conference
Conference Highlights May 1, 2019In this video, get a two-minute overview of the 2019 ANA Advertising Financial Management Conference.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Conference Highlights May 1, 2019It’s critical for marketers to be proactive about managing influencers, data, and agency relations.
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The Rise of the Internal Agency at Revlon
Conference Highlights May 1, 2019Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
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How Boeing Optimizes Its In-House Creative Investment
Conference Highlights April 30, 2019To be successful, an in-house agency should have a North Star, a leader who’s a change agent, and brand consistency.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Conference Highlights April 29, 2019Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.
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It Was the Best of Times, It Was the Worst of Times
Conference Highlights April 29, 2019To get the best results from their agency partners, marketers should focus on value creation rather than paying less.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Conference Highlights April 29, 2019The mission of Mastercard’s marketing is to build the brand, business, and platforms for sustainable competitive advantage.
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Seven Tips for Organizational Transformation
Conference Highlights April 29, 2019Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Conference Highlights April 26, 2019To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.
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Getting Executive Buy-In on Email Best Practices
Conference Highlights April 26, 2019Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.
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Key Data Privacy Challenges for Email and Digital Marketing
Conference Highlights April 26, 2019Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.
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Overview of the 2019 ANA Email Evolution Conference
Conference Highlights April 26, 2019In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Conference Highlights April 25, 2019Helping others will increase harmonious passion, which fuels professional achievement.
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Email Marketing: Design Trends and Best Practices
Conference Highlights April 25, 2019Designers agree that, right now, interactive email isn’t for everyone.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Highlights April 25, 2019Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.
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Segmentation, Automation, and Personalization
Conference Highlights April 24, 2019Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.
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The Essentials of Email Deliverability
Conference Highlights April 24, 2019The quality of marketers’ data collection is the primary driver of email deliverability.
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