Event Soundbites
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Event Soundbites July 25, 2019MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.
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Overview of the 2019 ANA Masters of B2B Marketing Conference
Event Soundbites May 31, 2019In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.
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Sales Enablement Success
Event Soundbites May 31, 2019To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.
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Why Marketing Needs Disruption
Event Soundbites May 31, 2019Marketers have to remember that, above all, this is a business of the heart and emotional connection with consumers.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Event Soundbites May 30, 2019Emotion should have the same priority as logic in driving B2B marketing decisions.
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Mastering B2B Marketing in a Digital Age
Event Soundbites May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
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Networks and Narratives: Authentic Storytelling in the Digital Age
Event Soundbites May 30, 2019American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.
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5G and Its Anticipated Effects
Event Soundbites May 29, 2019Relevance is critical to AT&T Business’ marketing strategy in delivering complex solutions to different industries.
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Gary Vee on B2B
Event Soundbites May 29, 2019In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.
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Turning Purpose into Action with Experience Management
Event Soundbites May 29, 2019Marketers can create customer-first brands by combining experiential and operational data.
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Overview of the 2019 ANA Brand Activation Marketing Conference
Event Soundbites May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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Reigniting Miller Lite
Event Soundbites May 17, 2019Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.
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Reinventing the Marketing Playbook
Event Soundbites May 17, 2019Avocados From Mexico has disrupted the produce marketing playbook to achieve its goal of category expansion.
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Citi Markets with Purpose
Event Soundbites May 16, 2019Talking about purpose has to be accompanied by taking action that’s authentic to your brand.
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Elevating Brand Love Through Experiences
Event Soundbites May 16, 2019PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.
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How the Cannabis Industry Is Driving Grassroots Marketing
Event Soundbites May 16, 2019Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
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The Barbie Evolution
Event Soundbites May 16, 2019Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
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Living Out a Brand Purpose
Event Soundbites May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Diversifying the Supplier Ecosystem
Event Soundbites May 1, 2019Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
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Overview of the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019In this video, get a two-minute overview of the 2019 ANA Advertising Financial Management Conference.
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