Event Soundbites
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Turning Purpose into Action with Experience Management
Event Soundbites May 29, 2019Marketers can create customer-first brands by combining experiential and operational data.
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Overview of the 2019 ANA Brand Activation Marketing Conference
Event Soundbites May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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Reigniting Miller Lite
Event Soundbites May 17, 2019Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.
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Reinventing the Marketing Playbook
Event Soundbites May 17, 2019Avocados From Mexico has disrupted the produce marketing playbook to achieve its goal of category expansion.
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Citi Markets with Purpose
Event Soundbites May 16, 2019Talking about purpose has to be accompanied by taking action that’s authentic to your brand.
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Elevating Brand Love Through Experiences
Event Soundbites May 16, 2019PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.
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How the Cannabis Industry Is Driving Grassroots Marketing
Event Soundbites May 16, 2019Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
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The Barbie Evolution
Event Soundbites May 16, 2019Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
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Living Out a Brand Purpose
Event Soundbites May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Diversifying the Supplier Ecosystem
Event Soundbites May 1, 2019Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
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Overview of the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019In this video, get a two-minute overview of the 2019 ANA Advertising Financial Management Conference.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Soundbites May 1, 2019It’s critical for marketers to be proactive about managing influencers, data, and agency relations.
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The Rise of the Internal Agency at Revlon
Event Soundbites May 1, 2019Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
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How Boeing Optimizes Its In-House Creative Investment
Event Soundbites April 30, 2019To be successful, an in-house agency should have a North Star, a leader who’s a change agent, and brand consistency.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Event Soundbites April 29, 2019Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.
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It Was the Best of Times, It Was the Worst of Times
Event Soundbites April 29, 2019To get the best results from their agency partners, marketers should focus on value creation rather than paying less.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Event Soundbites April 29, 2019The mission of Mastercard’s marketing is to build the brand, business, and platforms for sustainable competitive advantage.
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Seven Tips for Organizational Transformation
Event Soundbites April 29, 2019Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Event Soundbites April 26, 2019To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.
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Getting Executive Buy-In on Email Best Practices
Event Soundbites April 26, 2019Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.
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