Event Soundbites
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The Reawakening of Chipotle
Event Soundbites October 3, 2019Chipotle revitalized its brand and relevance by focusing on real.
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Thinking Small Isn’t Small at All
Event Soundbites October 3, 2019Disciplined sacrifice in brand positioning has produced a clear focus for Pearle Vision’s marketing.
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Turning Purpose into Action with Experience Management
Event Soundbites October 3, 2019Marketers need access to experiential data to build customer loyalty and elevate their business operations.
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What’s New at Disney?
Event Soundbites October 3, 2019Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.
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2019 ANA Masters of Marketing Week — Wednesday in One Minute
Event Soundbites October 2, 2019Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.
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From Insights to Marketing in a Nonprofit Environment
Event Soundbites September 11, 2019Insights from donor analytics and consumer research helped revitalize the American Cancer Society’s messaging and branding.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Event Soundbites September 11, 2019Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.
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Overview of the 2019 Data & Measurement Conference
Event Soundbites September 11, 2019In this video, get a two-minute overview of the 2019 Data & Measurement Conference.
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ANA Privacy Update
Event Soundbites September 10, 2019An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.
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Building an In-House Marketing Technology Stack
Event Soundbites September 10, 2019As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.
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How Coke Is Connecting Digitally with Its Offline Consumers
Event Soundbites September 10, 2019To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.
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How Google and Discover Financial Services Measure for Growth
Event Soundbites September 10, 2019Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
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How to Build a Data Lake
Event Soundbites September 10, 2019Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
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Use Unified Measurement to Stop Guessing and Get Growing
Event Soundbites September 9, 2019As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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How to Get Sustainers Committed for the Long Haul
Event Soundbites August 28, 2019Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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Luncheon Fireside Chat — Data Privacy Challenges
Event Soundbites August 28, 2019As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.
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Overview of the 2019 ANA Chicago Nonprofit Conference
Event Soundbites August 28, 2019In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.
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United Way 132 Years Young...and Counting
Event Soundbites August 28, 2019Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.
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Meeting the Next Generation Where They Are
Event Soundbites August 27, 2019Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.
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The Power of Purpose
Event Soundbites August 27, 2019Nonprofit organizations are positioned to lead the conversation about purpose.
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