Conference Highlights
-
Oreo: A Cookie with Cultural Cred
Conference Highlights February 27, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
view -
Influencer Marketing Overview
Conference Highlights February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
view -
Overview of the 2019 ANA DC Nonprofit Conference
Conference Highlights February 15, 2019Get two-minute overview of ANA's 2019 Nonprofit Conference in Washington, D.C.
view -
Tips to Optimize Your Sustainer Program
Conference Highlights February 15, 2019Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.
view -
Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Highlights February 15, 2019Operation Smile uses a marketing mix of DRTV, email, and selective direct mail to convert single donors to sustainers.
view -
Does Brand Awareness Affect Online Fundraising?
Conference Highlights February 14, 2019Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.
view -
Hot Creative Ideas to Heat up Your Fundraising Results
Conference Highlights February 14, 2019Save the Children deploys pop-ups on its Web pages to retain potential donors and generated ideas.
view -
Implementing Long-Term Growth Plans at Nonprofits
Conference Highlights February 14, 2019When powering its brand-building campaign, Concern Worldwide U.S. defied conventional thinking by focusing first on direct marketing before using DRTV.
view -
Psssst…. Direct Response Teams: It’s Time You Added Planned Giving Lead Generator to Your Resume
Conference Highlights February 14, 2019The ASPCA uses cost-per-donor metrics to gauge the effectiveness of its acquisition (media) channels.
view -
Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Highlights February 14, 2019Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.
view -
How Charities and Agencies Can Better Collaborate: Four Tips
Conference Highlights February 13, 2019To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.
view