Conference Highlights
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How and Why IHOP Became IHOb
Conference Highlights April 12, 2019IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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Overview of the 2019 ANA Media Conference
Conference Highlights April 12, 2019In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Conference Highlights April 12, 2019The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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Implementing a New Media Supply Chain
Conference Highlights April 11, 2019It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.
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In-House Media 101
Conference Highlights April 11, 2019Bringing media services in-house can enhance the agency/client relationship by aligning expertise to boost efficiency.
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Mars Inc.’s Mission to Media Transformation
Conference Highlights April 11, 2019Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.
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State of Media 2019 — Trends to Watch
Conference Highlights April 11, 2019Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.
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Trends for Marketers to Watch
Conference Highlights April 11, 2019The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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Taco Bell Invests in Media to Build its Business
Conference Highlights April 10, 2019Taco Bell uses a single view of audiences as a North Star in working with media partners.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Highlights March 20, 2019It’s important for marketers to assemble a diverse team for designing and deploying artificial intelligence tools.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Highlights March 20, 2019Corporate attorneys should take an active role in establishing best practices for diversity and inclusion.
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How the Federal Trade Commission Regulates Deceptive Advertising
Conference Highlights March 20, 2019The FTC will be more aggressive in pursuing action against deceptive advertising by national marketers.
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Keynote Address: Businesses, State AGs, and Regulation
Conference Highlights March 20, 2019Good corporate citizenship and self-regulation are the cornerstones of the Utah AG’s consumer protection policies.
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Measuring Progress on Measurement
Conference Highlights March 20, 2019Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Highlights March 20, 2019Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.
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Overview of the 2019 ANA Advertising Law & Public Policy Conference
Conference Highlights March 20, 2019Get a two-minute overview of the 2019 ANA Advertising Law & Public Policy Conference.
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Establishing Trust in Influencers and Third Parties
Conference Highlights March 19, 2019In a real-time social media world, marketers have to provide “micro”-influencers with guidelines to minimize risk.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Conference Highlights March 19, 2019Unilever considers the impact on its business and innovations before challenging competitors’ claims.
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Chobani: Building an In-House Agency from Scratch
Conference Highlights March 15, 2019In 2016, Chobani recruited Leland Maschmeyer as their Chief Creative Officer to build an internal creative capability from scratch. In this video, learn how what began as an effort to bring creativity in-house quickly grew into a re-imagination of more than just campaigns.
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Hatching Creative at Cisco
Conference Highlights March 15, 2019Cisco’s in-house agency is responsible for setting the tone of the brand experience and personality.
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