Event Soundbites
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Fraud and the Future of Influencer Marketing
Event Soundbites November 20, 2019To be more strategic about influencer marketing, brands should take a long-term, holistic approach.
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Influencing Travel with Oneika Raymond
Event Soundbites November 20, 2019A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.
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Mitigating Influencer Risk
Event Soundbites November 20, 2019Marketers should have diligence strategies to mitigate the risks of using social media influencers.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Event Soundbites November 8, 2019Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.
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Overview of the 2019 Multicultural Marketing & Diversity Conference
Event Soundbites November 8, 2019In this video, get a two-minute overview of the 2019 Multicultural Marketing & Diversity conference.
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What a Denny's Booth Can Tell You About Where America Is Going
Event Soundbites November 8, 2019To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.
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Building a Diversity-Forward Brand
Event Soundbites November 7, 2019Putting diversity at the core of its marketing vision has unlocked brand growth opportunities for Ulta Beauty.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Event Soundbites November 7, 2019Key to multicultural growth at McDonalds’ is leveraging behavioral insights and measurement.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Event Soundbites November 7, 2019To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.
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Why Multicultural Marketing Is Marketing
Event Soundbites November 7, 2019P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.
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Creating an Environment of Accessibility and Inclusion
Event Soundbites November 6, 2019Accessibility for consumers with disabilities is a missed opportunity for brand marketers.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Event Soundbites November 6, 2019Common trial mistakes made by lawyers include not presenting a full story to jurors and getting lost in the details.
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Influencer Marketing Best Practices: A Panel of Experts
Event Soundbites November 6, 2019Defining deliverables is critical when drafting agreements with influencers/endorsers.
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Opening CMO Keynote
Event Soundbites November 6, 2019Marketers’ business imperative is to build diverse teams that represent the communities they serve.
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Overview of the 2019 ANA/BAA Marketing Law Conference
Event Soundbites November 6, 2019In this video, get a two-minute overview of the 2019 ANA/BAA Marketing Law Conference.
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Event Soundbites November 5, 2019Monitoring influencers/endorsers is a reasonableness standard for brands, says the FTC.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Event Soundbites November 5, 2019In a world of blurred reality, it’s important that marketers not lose sight of what’s authentic and right.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Event Soundbites November 5, 2019It’s important to understand the multilayered complexities of accepting payments when entering the D-to-C space.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Event Soundbites November 4, 2019The basic goal in advertising law is to ensure that messaging is truthful and helps consumers make informed decisions.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Event Soundbites November 4, 2019Breadth is a key consideration for marketers when drafting influencer morals clauses.
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