Event Soundbites
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Why Multicultural Marketing Is Marketing
Event Soundbites November 7, 2019P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.
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Creating an Environment of Accessibility and Inclusion
Event Soundbites November 6, 2019Accessibility for consumers with disabilities is a missed opportunity for brand marketers.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Event Soundbites November 6, 2019Common trial mistakes made by lawyers include not presenting a full story to jurors and getting lost in the details.
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Influencer Marketing Best Practices: A Panel of Experts
Event Soundbites November 6, 2019Defining deliverables is critical when drafting agreements with influencers/endorsers.
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Opening CMO Keynote
Event Soundbites November 6, 2019Marketers’ business imperative is to build diverse teams that represent the communities they serve.
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Overview of the 2019 ANA/BAA Marketing Law Conference
Event Soundbites November 6, 2019In this video, get a two-minute overview of the 2019 ANA/BAA Marketing Law Conference.
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Event Soundbites November 5, 2019Monitoring influencers/endorsers is a reasonableness standard for brands, says the FTC.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Event Soundbites November 5, 2019In a world of blurred reality, it’s important that marketers not lose sight of what’s authentic and right.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Event Soundbites November 5, 2019It’s important to understand the multilayered complexities of accepting payments when entering the D-to-C space.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Event Soundbites November 4, 2019The basic goal in advertising law is to ensure that messaging is truthful and helps consumers make informed decisions.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Event Soundbites November 4, 2019Breadth is a key consideration for marketers when drafting influencer morals clauses.
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Privacy for America: A Bold New Paradigm for a National Law
Event Soundbites November 4, 2019An industry coalition is laying the groundwork for a single national standard for data privacy and security.
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Building a Brand: When Tech and Lifestyle Collide
Event Soundbites October 5, 2019For Postmates, bridging brand building and growth starts with understanding customers.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Soundbites October 5, 2019Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Event Soundbites October 5, 2019American Family Insurance applied the power of the word “and” in moving to the next level of growth.
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Overview of 2019 ANA Masters of Marketing Week
Event Soundbites October 5, 2019In this video, get a three-minute overview of the 2019 ANA Masters of Marketing Week.
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Reinventing the Marketing Playbook
Event Soundbites October 5, 2019Avocados from Mexico’s primary marketing mission is to drive category growth and value, with a focus on handheld consumption.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Andrea Brimmer, Ally
Event Soundbites October 5, 2019In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Thomas Burkhardt, Marcho Eyewear
Event Soundbites October 5, 2019In this video, Marcho Eyewear CMO Thomas Burkhardt discussed how Instagram and influencers help reach fragmented audiences.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and David Gitter, World Poker Tour
Event Soundbites October 5, 2019In this video, World Poker Tour Chief Marketing Officer David Gitter talked about how poker brings together people from diverse backgrounds.
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