Event Soundbites
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How Google and Discover Financial Services Measure for Growth
Event Soundbites September 10, 2019Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
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How to Build a Data Lake
Event Soundbites September 10, 2019Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
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Use Unified Measurement to Stop Guessing and Get Growing
Event Soundbites September 9, 2019As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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How to Get Sustainers Committed for the Long Haul
Event Soundbites August 28, 2019Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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Luncheon Fireside Chat — Data Privacy Challenges
Event Soundbites August 28, 2019As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.
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Overview of the 2019 ANA Chicago Nonprofit Conference
Event Soundbites August 28, 2019In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.
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United Way 132 Years Young...and Counting
Event Soundbites August 28, 2019Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.
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Meeting the Next Generation Where They Are
Event Soundbites August 27, 2019Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.
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The Power of Purpose
Event Soundbites August 27, 2019Nonprofit organizations are positioned to lead the conversation about purpose.
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How Great Culture Benefits Fundraising
Event Soundbites August 26, 2019Organizational culture can have a major impact on a fundraising team’s success.
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Lead from the Heart to Unleash Your Team’s Potential
Event Soundbites August 26, 2019To improve fundraising performance, nonprofits need to invest in employee well-being and development.
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The Journey to Leadership
Event Soundbites August 26, 2019Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.
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Brand Experiences that Spark Engagement
Event Soundbites July 26, 2019Organic Valley uses digital and social media to connect the farmers in its cooperative to consumers.
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How American Express Leveraged Data to Guide Influencer Marketing
Event Soundbites July 26, 2019American Express has a proprietary scorecard for selecting the right social influencers for its brand.
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Overview of the 2019 Digital & Social Media Conference
Event Soundbites July 26, 2019In this video, get a two-minute overview of the 2019 Digital & Social Media Conference.
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Paving the Path to Digital In-House Success
Event Soundbites July 26, 2019For in-house digital media to be successful, it has to be embedded in the brand team.
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Domino’s: From Bad Pizza to Machine Learning
Event Soundbites July 25, 2019Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.
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How Sephora Creates Digital Content that Sparks Engagement
Event Soundbites July 25, 2019Sephora is using audience engagement to build a squad of social influencers.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Event Soundbites July 25, 2019Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.
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Remaining Relevant in Transformative Times
Event Soundbites July 25, 2019The only companies that will win in the digital landscape are those that have a disproportionate share of talent.
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