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Conference Highlights

Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Highlights November 5, 2019
In a world of blurred reality, it’s important that marketers not lose sight of what’s authentic and right.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Conference Highlights November 5, 2019
It’s important to understand the multilayered complexities of accepting payments when entering the D-to-C space.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Conference Highlights November 4, 2019
The basic goal in advertising law is to ensure that messaging is truthful and helps consumers make informed decisions.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Conference Highlights November 4, 2019
Breadth is a key consideration for marketers when drafting influencer morals clauses.
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Privacy for America: A Bold New Paradigm for a National Law
Conference Highlights November 4, 2019
An industry coalition is laying the groundwork for a single national standard for data privacy and security.
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Building a Brand: When Tech and Lifestyle Collide
Conference Highlights October 5, 2019
For Postmates, bridging brand building and growth starts with understanding customers.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Highlights October 5, 2019
Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Conference Highlights October 5, 2019
American Family Insurance applied the power of the word “and” in moving to the next level of growth.
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Overview of 2019 ANA Masters of Marketing Week
Conference Highlights October 5, 2019
In this video, get a three-minute overview of the 2019 ANA Masters of Marketing Week.
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Reinventing the Marketing Playbook
Conference Highlights October 5, 2019
Avocados from Mexico’s primary marketing mission is to drive category growth and value, with a focus on handheld consumption.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Andrea Brimmer, Ally
Conference Highlights October 5, 2019
In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Thomas Burkhardt, Marcho Eyewear
Conference Highlights October 5, 2019
In this video, Marcho Eyewear CMO Thomas Burkhardt discussed how Instagram and influencers help reach fragmented audiences.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and David Gitter, World Poker Tour
Conference Highlights October 5, 2019
In this video, World Poker Tour Chief Marketing Officer David Gitter talked about how poker brings together people from diverse backgrounds.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Doug Zarkin, Pearle Vision Luxottica
Conference Highlights October 5, 2019
In this video, Doug Zarkin, Pearle Vision Luxottica Chief Marketing Officer, discussed the importance of language versus insights when trying to engage Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Meredith Verdone, Bank of America
Conference Highlights October 5, 2019
In this video, Bank of America Chief Marketing Officer Meredith Verdone discussed how the brand engages Latinx consumers through their aspirations.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Raja Rajamannar, Mastercard
Conference Highlights October 5, 2019
In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Rishad Tobaccowala, Publicis Groupe
Conference Highlights October 5, 2019
In this video, Rishad Tobaccowala, Publicis Groupe Chief Growth Officer, spoke about the spending power of Latinx consumers and their influence in culture.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Sean Moran
Conference Highlights October 5, 2019
In this video, Mark Consuelos and Sean Moran discussed Pluto TV’s strategy to reach Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Steven Wolfe Pereira, Encantos Media
Conference Highlights October 5, 2019
In this video, Encantos Media's Steven Wolfe Pereira discussed the impact of Latinx consumers on the American economy.
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2019 ANA Masters of Marketing Week — Friday in One Minute
Conference Highlights October 4, 2019
Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.
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