Event Soundbites
-
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Event Soundbites March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
Transforming B2B Marketing into B2H Marketing
Event Soundbites March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
view -
Brave New Normal: Dave Meeker – dentsu creative
Event Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
view -
Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
view -
Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
view -
How Brands Build Enduring Relationships with Nonprofits
Event Soundbites February 18, 2021For marketers, it’s critical that partnerships with nonprofits are meaningfully aligned with brand purpose.
view -
Inspiration and Imagination Will Lead to Generosity
Event Soundbites February 18, 2021Faced with budget cuts in 2020, the Smithsonian Institution focused on showing appreciation to members and donors.
view -
Key Economic Trends Shaping the Future of Giving
Event Soundbites February 18, 2021In an economy rocked by the pandemic, donors are using new models for providing philanthropic support.
view -
SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!
Event Soundbites February 18, 2021In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.
view -
A Pandemic Pivot for Earth Day
Event Soundbites February 17, 2021In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.
view -
Expanding Authentically into Diverse Audiences
Event Soundbites February 17, 2021GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.
view -
USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS
Event Soundbites February 17, 2021After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources.
view -
Virtual Events: Building a Hybrid Event Model
Event Soundbites February 17, 2021City Rescue Mission increased donor engagement by pivoting its annual fundraising gala to a virtual event.
view -
Identity Resolution: Dustin Raney — Acxiom
Event Soundbites February 10, 2021Dustin Raney, Senior Manager of Products at Acxiom, talks about how advertisers can get an objective analysis of their media buys across all platforms.
view -
Identity Resolution: Kyle Hollaway — Acxiom
Event Soundbites February 10, 2021Kyle Hollaway, Vice President and Head of Global Identity at Acxiom, discusses the issues advertisers face over consumer privacy and personal identifiable information (PII).
view -
Activating Brand Purpose Through Meaningful Marketing
Event Soundbites December 9, 2020The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.
view -
Activating to Outsmart Cancer
Event Soundbites December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
view -
THIS IS NOT AN ENDORSEMENT. HOW UBER EATS IS BUILDING A CULTURE-SHAPING BRAND BY MOVING BEYOND THE OLD MODEL OF INFLUENCE?
Event Soundbites December 9, 2020Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.
view