Conference Highlights
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The Journey to Leadership
Conference Highlights August 26, 2019Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.
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Brand Experiences that Spark Engagement
Conference Highlights July 26, 2019Organic Valley uses digital and social media to connect the farmers in its cooperative to consumers.
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How American Express Leveraged Data to Guide Influencer Marketing
Conference Highlights July 26, 2019American Express has a proprietary scorecard for selecting the right social influencers for its brand.
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Overview of the 2019 Digital & Social Media Conference
Conference Highlights July 26, 2019In this video, get a two-minute overview of the 2019 Digital & Social Media Conference.
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Paving the Path to Digital In-House Success
Conference Highlights July 26, 2019For in-house digital media to be successful, it has to be embedded in the brand team.
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Domino’s: From Bad Pizza to Machine Learning
Conference Highlights July 25, 2019Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.
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How Sephora Creates Digital Content that Sparks Engagement
Conference Highlights July 25, 2019Sephora is using audience engagement to build a squad of social influencers.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Highlights July 25, 2019Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.
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Remaining Relevant in Transformative Times
Conference Highlights July 25, 2019The only companies that will win in the digital landscape are those that have a disproportionate share of talent.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Highlights July 25, 2019MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.
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Overview of the 2019 ANA Masters of B2B Marketing Conference
Conference Highlights May 31, 2019In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.
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Sales Enablement Success
Conference Highlights May 31, 2019To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.
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Why Marketing Needs Disruption
Conference Highlights May 31, 2019Marketers have to remember that, above all, this is a business of the heart and emotional connection with consumers.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Highlights May 30, 2019Emotion should have the same priority as logic in driving B2B marketing decisions.
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Mastering B2B Marketing in a Digital Age
Conference Highlights May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
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Networks and Narratives: Authentic Storytelling in the Digital Age
Conference Highlights May 30, 2019American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.
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5G and Its Anticipated Effects
Conference Highlights May 29, 2019Relevance is critical to AT&T Business’ marketing strategy in delivering complex solutions to different industries.
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Gary Vee on B2B
Conference Highlights May 29, 2019In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.
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Turning Purpose into Action with Experience Management
Conference Highlights May 29, 2019Marketers can create customer-first brands by combining experiential and operational data.
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Overview of the 2019 ANA Brand Activation Marketing Conference
Conference Highlights May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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