Event Soundbites
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B2B Is Sexy: The Business of Storytelling
Event Soundbites December 8, 2020Validation, expertise, empathy, inspiration, and entertainment are SAP’s filters when choosing storytellers.
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CIGNA: THREADING THE POWER OF COMMUNITY
Event Soundbites December 8, 2020Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.
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Five Keys to Connecting with Gen Z
Event Soundbites December 8, 2020To win the engagement of Gen Z consumers, marketers need to be brave and to declare a clear strategy for action.
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Marketing Tactics by White Castle
Event Soundbites December 8, 2020In this video, White Castle shared some of the notable marketing tactics it has been using recently.
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Rind-Blowing Marketing From Wisconsin Cheese
Event Soundbites December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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Differentiation Via Social Justice and Inclusiveness
Event Soundbites November 18, 2020Social justice and equal opportunity have been key drivers of Eastern Bank’s growth.
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Relevant and Effective Multicultural Communications During Times of Disruption
Event Soundbites November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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How to Create a Positive Work Culture
Event Soundbites November 17, 2020Diversity of voices in a marketing organization is as important to growth as having diversity of people.
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Kellogg's Commitment To "Meeting The Moment"
Event Soundbites November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Event Soundbites November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Event Soundbites November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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What Brands Can Learn From Social Movements
Event Soundbites November 17, 2020This session will reveal what brands can learn from social movements.
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Attorney General Investigations
Event Soundbites November 12, 2020It’s important to recognize that states will act in their own best interests in a multistate AG investigation.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Event Soundbites November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Deceptive Advertising Practices: The Methods and Consequences
Event Soundbites November 11, 2020This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Emerging Issues In Advertising Litigation
Event Soundbites November 11, 2020This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Event Soundbites November 11, 2020Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.
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Original Content in Films and Other Deals
Event Soundbites November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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