Event Soundbites
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Event Soundbites April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Event Soundbites April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Soundbites April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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ANA 2021 Data & Analytics Conference In Two Minutes
Event Soundbites April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Building the Data and Analytics Organization of the Future
Event Soundbites April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Event Soundbites April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Creating a Common Language Around Data
Event Soundbites April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Event Soundbites April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Event Soundbites April 13, 2021MetLife is using insights to rebalance and strengthen the value of relationships with customers.
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Partnership for Responsible Addressable Media: An Industry Update
Event Soundbites April 13, 2021The Partnership for Responsible Addressable Media (PRAM) is taking a consumer-centric approach to developing privacy safeguards.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express talks about regulatory checks that are hard and easy to automate.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express answers whether AI will replace a human marketing compliance reviewer.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Event Soundbites March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Event Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Event Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, explains what metrics should be tracked from the perspective of a marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Event Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, talks about how to identify the customer journey.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
Event Soundbites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Rob Whitney – Univar Solutions
Event Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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