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Conference Highlights

New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Highlights March 4, 2020
Major changes in AdTech will be necessitated by the elimination of third-party cookies.
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Overview of the 2020 ANA Masters of Data and Technology
Conference Highlights March 4, 2020
In this video, get a two-minute overview of the 2020 ANA Masters of Data and Technology Conference.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Conference Highlights March 3, 2020
Marketing technology and operations should be guided by intuition and empathy with customers.
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Getting Closer to the Consumer Through Advanced Insights and Analytics
Conference Highlights March 3, 2020
P&G’s philosophy that data is human is driving its constructive disruption approach to brand-building.
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Marketers, Technology, and a Changing Business Landscape
Conference Highlights March 3, 2020
The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.
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Taking Back Control of Consumer Data
Conference Highlights March 3, 2020
Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.
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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery
Conference Highlights March 3, 2020
Before investing in MarTech, know what the end benefit is for consumers.
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The Union of SiriusXM and Pandora
Conference Highlights March 3, 2020
Consistent accountability standards throughout an organization are critical to driving growth.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Highlights March 2, 2020
In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.
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2020 Mark of Distinction
Conference Highlights February 21, 2020
Nonprofit fundraisers should stress how monthly donors will benefit as opposed to focusing on the upside for the organization.
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Brand Storytelling
Conference Highlights February 21, 2020
To attract donors in a competitive marketplace, nonprofits have to build brand positions with effective storytelling.
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Lessons from the ALS Ice Bucket Challenge
Conference Highlights February 21, 2020
Disruption, storytelling, and the power of hope propelled the fundraising success of the ALS Ice Bucket Challenge.
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Overview of the 2020 ANA DC Nonprofit Conference
Conference Highlights February 21, 2020
In this video, get a two-minute overview of the 2020 ANA DC Nonprofit Conference.
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Beyond the Basics of Mid-Level Fundraising
Conference Highlights February 20, 2020
New targeting technologies and business models are driving growth in mid-level fundraising.
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Health Equity — Why It Matters
Conference Highlights February 20, 2020
To be a force for health equity, the American Heart Association is investing in community nonprofits through its social impact fund.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Highlights February 20, 2020
As users of data for good, nonprofits can be important advocates for reasonable privacy legislation.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Highlights February 19, 2020
Nonprofits are addressing declining new donor acquisitions by reevaluating channel and list strategies.
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Lock It Down! Get Sustainers Committed for the Long Haul
Conference Highlights February 19, 2020
A balanced mix of channels is needed to gain and retain sustainers during moments and non-moments.
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An Influencer Marketing Case Study from Sallie Mae
Conference Highlights November 21, 2019
Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.
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How to Build a World-Class Influencer Marketing Program
Conference Highlights November 21, 2019
Best practices for building an influencer program include having a social presence and never stop learning.
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