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Conference Highlights

How Volvo Drives Influence
Conference Highlights November 21, 2019
Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.
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Innovation with Influencers
Conference Highlights November 21, 2019
Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.
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Insider Influencer Marketing at Mondelēz International
Conference Highlights November 21, 2019
Marketers need to establish clear guidelines for influencers and make sure content is aligned with their consumers’ interests.
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Overview of the 2019 Influencer Marketing Conference
Conference Highlights November 21, 2019
In this video, get a two-minute overview of the 2019 Influencer Marketing Conference.
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Fraud and the Future of Influencer Marketing
Conference Highlights November 20, 2019
To be more strategic about influencer marketing, brands should take a long-term, holistic approach.
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Influencing Travel with Oneika Raymond
Conference Highlights November 20, 2019
A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.
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Mitigating Influencer Risk
Conference Highlights November 20, 2019
Marketers should have diligence strategies to mitigate the risks of using social media influencers.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Conference Highlights November 8, 2019
Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.
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Overview of the 2019 Multicultural Marketing & Diversity Conference
Conference Highlights November 8, 2019
In this video, get a two-minute overview of the 2019 Multicultural Marketing & Diversity conference.
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What a Denny's Booth Can Tell You About Where America Is Going
Conference Highlights November 8, 2019
To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.
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Building a Diversity-Forward Brand
Conference Highlights November 7, 2019
Putting diversity at the core of its marketing vision has unlocked brand growth opportunities for Ulta Beauty.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Conference Highlights November 7, 2019
Key to multicultural growth at McDonalds’ is leveraging behavioral insights and measurement.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Conference Highlights November 7, 2019
To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.
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Why Multicultural Marketing Is Marketing
Conference Highlights November 7, 2019
P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.
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Creating an Environment of Accessibility and Inclusion
Conference Highlights November 6, 2019
Accessibility for consumers with disabilities is a missed opportunity for brand marketers.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Conference Highlights November 6, 2019
Common trial mistakes made by lawyers include not presenting a full story to jurors and getting lost in the details.
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Influencer Marketing Best Practices: A Panel of Experts
Conference Highlights November 6, 2019
Defining deliverables is critical when drafting agreements with influencers/endorsers.
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Opening CMO Keynote
Conference Highlights November 6, 2019
Marketers’ business imperative is to build diverse teams that represent the communities they serve.
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Overview of the 2019 ANA/BAA Marketing Law Conference
Conference Highlights November 6, 2019
In this video, get a two-minute overview of the 2019 ANA/BAA Marketing Law Conference.
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Conference Highlights November 5, 2019
Monitoring influencers/endorsers is a reasonableness standard for brands, says the FTC.
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