Conference Highlights
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Bringing Your Work to Life Do What You Love, and Love What You Do
Conference Highlights April 25, 2019Helping others will increase harmonious passion, which fuels professional achievement.
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Email Marketing: Design Trends and Best Practices
Conference Highlights April 25, 2019Designers agree that, right now, interactive email isn’t for everyone.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Highlights April 25, 2019Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.
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Segmentation, Automation, and Personalization
Conference Highlights April 24, 2019Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.
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The Essentials of Email Deliverability
Conference Highlights April 24, 2019The quality of marketers’ data collection is the primary driver of email deliverability.
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How and Why IHOP Became IHOb
Conference Highlights April 12, 2019IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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Overview of the 2019 ANA Media Conference
Conference Highlights April 12, 2019In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Conference Highlights April 12, 2019The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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Implementing a New Media Supply Chain
Conference Highlights April 11, 2019It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.
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In-House Media 101
Conference Highlights April 11, 2019Bringing media services in-house can enhance the agency/client relationship by aligning expertise to boost efficiency.
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Mars Inc.’s Mission to Media Transformation
Conference Highlights April 11, 2019Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.
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State of Media 2019 — Trends to Watch
Conference Highlights April 11, 2019Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.
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Trends for Marketers to Watch
Conference Highlights April 11, 2019The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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Taco Bell Invests in Media to Build its Business
Conference Highlights April 10, 2019Taco Bell uses a single view of audiences as a North Star in working with media partners.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Highlights March 20, 2019It’s important for marketers to assemble a diverse team for designing and deploying artificial intelligence tools.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Highlights March 20, 2019Corporate attorneys should take an active role in establishing best practices for diversity and inclusion.
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How the Federal Trade Commission Regulates Deceptive Advertising
Conference Highlights March 20, 2019The FTC will be more aggressive in pursuing action against deceptive advertising by national marketers.
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Keynote Address: Businesses, State AGs, and Regulation
Conference Highlights March 20, 2019Good corporate citizenship and self-regulation are the cornerstones of the Utah AG’s consumer protection policies.
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Measuring Progress on Measurement
Conference Highlights March 20, 2019Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Highlights March 20, 2019Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.
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