Conference Highlights
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Domino’s: From Bad Pizza to Machine Learning
Conference Highlights July 25, 2019Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.
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How Sephora Creates Digital Content that Sparks Engagement
Conference Highlights July 25, 2019Sephora is using audience engagement to build a squad of social influencers.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Highlights July 25, 2019Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.
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Remaining Relevant in Transformative Times
Conference Highlights July 25, 2019The only companies that will win in the digital landscape are those that have a disproportionate share of talent.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Highlights July 25, 2019MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.
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Overview of the 2019 ANA Masters of B2B Marketing Conference
Conference Highlights May 31, 2019In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.
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Sales Enablement Success
Conference Highlights May 31, 2019To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.
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Why Marketing Needs Disruption
Conference Highlights May 31, 2019Marketers have to remember that, above all, this is a business of the heart and emotional connection with consumers.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Highlights May 30, 2019Emotion should have the same priority as logic in driving B2B marketing decisions.
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Mastering B2B Marketing in a Digital Age
Conference Highlights May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
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Networks and Narratives: Authentic Storytelling in the Digital Age
Conference Highlights May 30, 2019American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.
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5G and Its Anticipated Effects
Conference Highlights May 29, 2019Relevance is critical to AT&T Business’ marketing strategy in delivering complex solutions to different industries.
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Gary Vee on B2B
Conference Highlights May 29, 2019In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.
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Turning Purpose into Action with Experience Management
Conference Highlights May 29, 2019Marketers can create customer-first brands by combining experiential and operational data.
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Overview of the 2019 ANA Brand Activation Marketing Conference
Conference Highlights May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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Reigniting Miller Lite
Conference Highlights May 17, 2019Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.
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Reinventing the Marketing Playbook
Conference Highlights May 17, 2019Avocados From Mexico has disrupted the produce marketing playbook to achieve its goal of category expansion.
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Citi Markets with Purpose
Conference Highlights May 16, 2019Talking about purpose has to be accompanied by taking action that’s authentic to your brand.
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Elevating Brand Love Through Experiences
Conference Highlights May 16, 2019PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.
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How the Cannabis Industry Is Driving Grassroots Marketing
Conference Highlights May 16, 2019Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
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