Event Soundbites

DIGITAL-FIRST MEDIA AT ELI LILLY
Event Soundbites September 23, 2020
Hear how Eli Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Event Soundbites September 23, 2020
Qualitative insights on kids’ views about diversity were instrumental in Mattel’s product design.
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LEADING TRANSFORMATION IN AUDIENCE MEASUREMENT
Event Soundbites September 23, 2020
David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.
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THE CONVERGENCE OF MARKETING
Event Soundbites September 23, 2020
This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The Necessity of Cross-Media Measurement
Event Soundbites September 23, 2020
Experts agree that cross-media measurement is the right thing to do for consumers when math and privacy are worked out.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Event Soundbites August 13, 2020
Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Importance of Owning It
Event Soundbites August 13, 2020
Ally developed its in-house capabilities by building a competitive MarTech stack and embracing its scrappiness.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Event Soundbites August 12, 2020
For AB InBev, the goal of starting an in-house agency was integrating insights, creative, and engagement into one ecosystem.
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EVERYTHING STARTS WITH YOUR NORTH STAR
Event Soundbites August 12, 2020
Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Event Soundbites August 12, 2020
Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Event Soundbites August 12, 2020
This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Event Soundbites August 12, 2020
Hear how Sony strategically launched this new capability and where they plan to take it.
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THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH AND CONSUMER INSIGHTS
Event Soundbites August 12, 2020
In this session, John Hancock will share their approach to managing this process.
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Announcing 2020 B2 Awards General Category Winners
Event Soundbites July 22, 2020
The winners - in 40 plus categories and divisions - whether gold, silver, or bronze - all reflect one common thread: uncommon business results that drive growth.
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2020 Email Evolution Conference: A Virtual Immersion In Two Minutes
Event Soundbites June 22, 2020
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ANA's Best of Brand Activation
Event Soundbites April 24, 2020
ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.
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ANA's Best of Email Evolution
Event Soundbites April 24, 2020
ANA CEO Bob Liodice joins Matthew Vernhout, director of privacy and industry relation at Validity, Kait Creamer, CRM marketing manager at Framer, and many more in these highlights from previous Email Evolution Conference sessions.
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ANA's Best of Media Leadership
Event Soundbites March 23, 2020
ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.
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Adapt or Be Ignored
Event Soundbites March 6, 2020
Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Event Soundbites March 6, 2020
OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.
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