Conference Highlights
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Highlights March 4, 2020Major changes in AdTech will be necessitated by the elimination of third-party cookies.
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Overview of the 2020 ANA Masters of Data and Technology
Conference Highlights March 4, 2020In this video, get a two-minute overview of the 2020 ANA Masters of Data and Technology Conference.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Conference Highlights March 3, 2020Marketing technology and operations should be guided by intuition and empathy with customers.
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Getting Closer to the Consumer Through Advanced Insights and Analytics
Conference Highlights March 3, 2020P&G’s philosophy that data is human is driving its constructive disruption approach to brand-building.
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Marketers, Technology, and a Changing Business Landscape
Conference Highlights March 3, 2020The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.
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Taking Back Control of Consumer Data
Conference Highlights March 3, 2020Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.
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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery
Conference Highlights March 3, 2020Before investing in MarTech, know what the end benefit is for consumers.
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The Union of SiriusXM and Pandora
Conference Highlights March 3, 2020Consistent accountability standards throughout an organization are critical to driving growth.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Highlights March 2, 2020In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.
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2020 Mark of Distinction
Conference Highlights February 21, 2020Nonprofit fundraisers should stress how monthly donors will benefit as opposed to focusing on the upside for the organization.
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Brand Storytelling
Conference Highlights February 21, 2020To attract donors in a competitive marketplace, nonprofits have to build brand positions with effective storytelling.
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Lessons from the ALS Ice Bucket Challenge
Conference Highlights February 21, 2020Disruption, storytelling, and the power of hope propelled the fundraising success of the ALS Ice Bucket Challenge.
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Overview of the 2020 ANA DC Nonprofit Conference
Conference Highlights February 21, 2020In this video, get a two-minute overview of the 2020 ANA DC Nonprofit Conference.
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Beyond the Basics of Mid-Level Fundraising
Conference Highlights February 20, 2020New targeting technologies and business models are driving growth in mid-level fundraising.
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Health Equity — Why It Matters
Conference Highlights February 20, 2020To be a force for health equity, the American Heart Association is investing in community nonprofits through its social impact fund.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Highlights February 20, 2020As users of data for good, nonprofits can be important advocates for reasonable privacy legislation.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Highlights February 19, 2020Nonprofits are addressing declining new donor acquisitions by reevaluating channel and list strategies.
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Lock It Down! Get Sustainers Committed for the Long Haul
Conference Highlights February 19, 2020A balanced mix of channels is needed to gain and retain sustainers during moments and non-moments.
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An Influencer Marketing Case Study from Sallie Mae
Conference Highlights November 21, 2019Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.
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How to Build a World-Class Influencer Marketing Program
Conference Highlights November 21, 2019Best practices for building an influencer program include having a social presence and never stop learning.
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