Event Soundbites
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Price and Sales Advertising
Event Soundbites November 10, 2020This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as price gouging, automatic subscription billing, New York’s new Gendered Pricing Law, the FTC’s warning about “dark patterns” and more.
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Real Time Marketing
Event Soundbites November 10, 2020This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
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THE FUTURE OF WORK: HOW TRENDS, MULTIPLE GENERATIONS, AND A PANDEMIC ARE REDEFINING WORK ITSELF
Event Soundbites October 23, 2020In this talk, she will explore different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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Business to Business? Think 'Brand' to 'Build'
Event Soundbites October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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The Future of B2B Marketing
Event Soundbites October 15, 2020Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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Tips for Business Marketers from Visa
Event Soundbites October 15, 2020In times of change, marketing can drive growth and boost agility through interdisciplinary collaboration.
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Account-Based Marketing: New Insights and Best Practices
Event Soundbites October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Marketing as an Architect for Growth
Event Soundbites October 14, 2020Marketers need to lead with purpose by being more proactive in communicating it internally and externally.
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Marketing Trends for 2021
Event Soundbites October 14, 2020Digital has been instrumental in leveling the internal playing field for B2B marketing.
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From Marketing Procurement to CPO
Event Soundbites October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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New Approaches to Evaluating Procurement
Event Soundbites October 6, 2020Marketing procurement professionals can justify their roles by knowing when to pivot from savings to value.
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Supplier Diversity: A Call to Action
Event Soundbites October 6, 2020Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.
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Taming the Wild West of Pitching
Event Soundbites October 6, 2020Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Event Soundbites October 6, 2020Simplification was a primary goal for HP in changing platforms for agency evaluation and selection.
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Driving Action To Fuel Change
Event Soundbites September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Where TV and OTT/Streaming Worlds Collide
Event Soundbites September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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ANA 2020 Media & Measurement Conference In Two Minutes
Event Soundbites September 23, 2020A quick look at the sights and sounds of the 2020 Media & Measurement Conference.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Event Soundbites September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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