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Conference Highlights

Overview of the 2019 Data & Measurement Conference
Conference Highlights September 11, 2019
In this video, get a two-minute overview of the 2019 Data & Measurement Conference.
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ANA Privacy Update
Conference Highlights September 10, 2019
An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.
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Building an In-House Marketing Technology Stack
Conference Highlights September 10, 2019
As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.
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How Coke Is Connecting Digitally with Its Offline Consumers
Conference Highlights September 10, 2019
To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.
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How Google and Discover Financial Services Measure for Growth
Conference Highlights September 10, 2019
Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
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How to Build a Data Lake
Conference Highlights September 10, 2019
Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Highlights September 9, 2019
As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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How to Get Sustainers Committed for the Long Haul
Conference Highlights August 28, 2019
Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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Luncheon Fireside Chat — Data Privacy Challenges
Conference Highlights August 28, 2019
As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.
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Overview of the 2019 ANA Chicago Nonprofit Conference
Conference Highlights August 28, 2019
In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.
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United Way 132 Years Young...and Counting
Conference Highlights August 28, 2019
Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.
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Meeting the Next Generation Where They Are
Conference Highlights August 27, 2019
Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.
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The Power of Purpose
Conference Highlights August 27, 2019
Nonprofit organizations are positioned to lead the conversation about purpose.
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How Great Culture Benefits Fundraising
Conference Highlights August 26, 2019
Organizational culture can have a major impact on a fundraising team’s success.
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Lead from the Heart to Unleash Your Team’s Potential
Conference Highlights August 26, 2019
To improve fundraising performance, nonprofits need to invest in employee well-being and development.
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The Journey to Leadership
Conference Highlights August 26, 2019
Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.
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Brand Experiences that Spark Engagement
Conference Highlights July 26, 2019
Organic Valley uses digital and social media to connect the farmers in its cooperative to consumers.
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How American Express Leveraged Data to Guide Influencer Marketing
Conference Highlights July 26, 2019
American Express has a proprietary scorecard for selecting the right social influencers for its brand.
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Overview of the 2019 Digital & Social Media Conference
Conference Highlights July 26, 2019
In this video, get a two-minute overview of the 2019 Digital & Social Media Conference.
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Paving the Path to Digital In-House Success
Conference Highlights July 26, 2019
For in-house digital media to be successful, it has to be embedded in the brand team.
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