Event Soundbites
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Event Soundbites October 25, 2021PepsiCo engages with multicultural audiences by giving them platforms for their authentic voices.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Event Soundbites October 25, 2021Jack Daniel’s connected with the LGBTQ+ community by celebrating its diversity in alignment with technology.
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How Will Brands Remain Committed to Inclusive Marketing?
Event Soundbites October 25, 2021While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.
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New Habits for Multicultural Growth
Event Soundbites October 25, 2021A new mindset, inclusive research, and diverse media reach are needed to take advantage of multicultural opportunities.
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Accelerating Your Brand’s Sustainability Journey
Event Soundbites October 8, 2021Building sustainable brands entails disrupting systems in order to create new business models.
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ANA 2021 Masters of Marketing Conference in Three Minutes
Event Soundbites October 8, 2021In this video, get a three-minute overview of the ANA 2021 Masters of Marketing Conference.
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ANA 2021 Masters of Marketing Conference Speaker Takeaways
Event Soundbites October 8, 2021In this video, speakers at the ANA 2021 Masters of Marketing Conference discussed their key takeaways.
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Delivering What Matters: Linking Purpose with Performance
Event Soundbites October 8, 2021The “squeeze” of shareholders and stakeholders is creating new opportunities to drive both profit and purpose.
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Deloitte’s CMO on Why CMOs Must Make Purpose a Company-Wide Enterprise
Event Soundbites October 8, 2021Suzanne Kounkel, CMO at Deloitte and member of the ANA CMO Growth Council, explained why brand purpose is the rallying cry CMOs must embrace to spur innovation, business growth, and employee engagement at a time when all of those things are desperately needed.
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How Deloitte Brought Its Purpose to Life Through Marketing
Event Soundbites October 8, 2021Developing a meaningful purpose-driven culture requires leaning into your internal team through better listening.
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Technology and Data and the Humans at the Center of It All
Event Soundbites October 8, 2021Ally pivoted to gaming technologies to increase financial literacy and to break through media clutter.
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The Industry’s Quest to Invest in Minority-Owned Media
Event Soundbites October 8, 2021Increasing ad investments in minority-owned media through improvements in measurement is a top industry objective.
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UPS CMO Kevin Warren on Satisfying Both Shareholders and Stakeholders with Purpose
Event Soundbites October 8, 2021Kevin Warren, CMO at UPS, explained how purpose leads to profit in such a way that committing to it allows businesses to satisfy the financial desires of shareholders while also satisfying the social responsibility expectations consumers have for brands.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Event Soundbites October 7, 2021A commitment to diversity is critical to driving brand growth.
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Firing Up the Weber Brand
Event Soundbites October 7, 2021Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Event Soundbites October 7, 2021A key objective of brand media strategies should be to elevate the consumer experience.
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Kohl’s on the Importance of Personalization and Marketing to a Diverse Audience
Event Soundbites October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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Quantum Marketing and the Power of Purpose
Event Soundbites October 7, 2021Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.
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See and Respond to Win in the New Consumer Environment
Event Soundbites October 7, 2021Kohl’s marketing shift during the pandemic has centered around the casualization of America.
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The Power of Brands to Enact Change
Event Soundbites October 7, 2021For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.
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