Conference Highlights
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Conference Highlights May 25, 2021Crocs has leveraged ambassador authenticity and collaborations to drive brand awareness and consideration.
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How Sephora Influences Beauty with #SephoraSquad
Conference Highlights May 25, 2021Sephora’s influencer program has allowed the retailer to more effectively reach different segments of the beauty universe.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Highlights May 25, 2021When working with influencers, you have to give them control in their universes.
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Lexus Influencers Engage Young and Authentic Customers
Conference Highlights May 25, 2021To convey authenticity, influencers should have a natural affinity with the brands they represent.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Highlights May 25, 2021For LG appliances, enthusiasm and engagement are more important factors than reach when recruiting celebrity influencers.
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Be Like Water: Transforming to In-House
Conference Highlights May 13, 2021Agility — being shapeless like water — is key for an in-house team to pivot quickly in a competitive marketplace.
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From "Brand Police" to Strategic Advisers
Conference Highlights May 13, 2021PwC UK built its in-house team around strategy, creative, and governance to deliver the best brand experience.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Highlights May 13, 2021Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.
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Overview of the 2021 ANA In-House Agency Conference
Conference Highlights May 13, 2021In this video, get a two-minute overview of the 2021 ANA In-House Agency Conference.
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Developing an Internal Agency Winning Team Culture
Conference Highlights May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Highlights May 12, 2021An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
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How ADT Cracked the Social Code
Conference Highlights May 12, 2021Developed by ADT’s digital brand team, “Safe at Home” created a value exchange with consumers during the pandemic.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Highlights May 12, 2021Lesson learned by TD Bank’s in-house agency — be flexible about methods for achieving goals.
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The Un-House Agency
Conference Highlights May 12, 2021The most productive in-house business relationships are strategic partnerships.
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AI — Love It or Loathe It?
Conference Highlights May 6, 2021Identify what email marketing challenges you’re trying to solve before investing in AI technologies.
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Demystify Email Optimization to Get More Emails to the Inbox
Conference Highlights May 6, 2021Building a rest period into your email frequency can optimize performance.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Highlights May 6, 2021Marketers will connect with underrepresented consumers by featuring inclusive imagery and copy in their email campaigns.
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Keynote Session: The State of Email Marketing
Conference Highlights May 6, 2021Marketers are adopting AI-powered content recommendations and modular email architecture to boost their agility.
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Overview of the 2021 ANA Email Evolution Conference
Conference Highlights May 6, 2021In this video, get a two-minute overview of the 2021 ANA Email Evolution Conference.
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