Event Soundbites
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Event Soundbites August 3, 2021Understanding target consumers’ expectations is critical to achieving brand impact and social good.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Event Soundbites August 3, 2021To get more consumers to make sustainable choices, it’s important to inspire them while meeting their needs.
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How Mars Is Making the World Smile Through Better Moments
Event Soundbites August 3, 2021Purpose should come with clarity, authenticity, and impact.
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The Power of Appreciation
Event Soundbites August 3, 2021To change wireless for good, T-Mobile had to become customer experience-obsessed.
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How Involving Employees in Brand Purpose Drives Creativity and Innovation
Event Soundbites August 2, 2021Jennifer Crawley, SVP of Purpose and Sustainability at Barkley, revealed how purpose-based innovation inspires the entire organization to feel responsible for the brand’s purpose efforts, allowing the entire team to work toward one common goal and drive more meaningful results.
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2021 ANA B2 Awards Gala Presented by Google
Event Soundbites July 30, 2021The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, showcased awards given to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth.
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Finding the Higher Purpose at SAP
Event Soundbites July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Marketers Are Our Next Generation of Business Leaders
Event Soundbites July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketing Is Half of Strategy
Event Soundbites July 23, 2021B2B marketers need to be adaptive strategists to ensure their companies maintain fit to purpose and relative advantage.
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Overview of the 2021 ANA Masters of B2B Marketing Conference
Event Soundbites July 23, 2021In this video, get a two-minute overview of the 2021 ANA Masters of B2B Marketing Conference.
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Cultivating Creativity to Increase B2B Impact
Event Soundbites July 22, 2021Deloitte's in-house B2B agency is cultivating creativity by investing in the agility of its team.
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Customer Valuation Finally Comes of Age
Event Soundbites July 22, 2021For B2B marketers, customer lifetime value should be a leading metric for building business results.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Event Soundbites July 22, 2021To break through the messaging clutter and connect with buyers, B2B marketers need to leverage emotion.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Event Soundbites July 22, 2021To boost marketing effectiveness, NI centralized content development.
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Strategically Prioritizing Budget Allocation with NI CMO Ana Villegas
Event Soundbites July 22, 2021Ana Villegas, CMO at NI, explains her ruthless approach to budget optimization, using data to determine where budget investment is and isn’t working and not being afraid to pull the plug when it is not.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Event Soundbites July 22, 2021Among the Paycheck Protection lessons learned by Chase — think customer first, and failure is not an option.
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Creating a Better World Through Powerful Storytelling
Event Soundbites July 21, 2021Social media was a key tool in selecting the crew for the first all-civilian mission to space.
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Debunking Connected TV Measurement Myths
Event Soundbites July 21, 2021A study finds that marketers haven’t tapped the potential to maximize unique reach in connected TV.
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How Social Commerce Is Transforming Retail
Event Soundbites July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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Overview of the 2021 ANA Digital & Social Media Conference
Event Soundbites July 21, 2021In this video, get a two-minute overview of the 2021 ANA Digital & Social Media Conference Conference.
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