Conference Highlights
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Relevant and Effective Multicultural Communications During Times of Disruption
Conference Highlights November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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How to Create a Positive Work Culture
Conference Highlights November 17, 2020Diversity of voices in a marketing organization is as important to growth as having diversity of people.
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Kellogg's Commitment To "Meeting The Moment"
Conference Highlights November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Highlights November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Conference Highlights November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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What Brands Can Learn From Social Movements
Conference Highlights November 17, 2020This session will reveal what brands can learn from social movements.
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Attorney General Investigations
Conference Highlights November 12, 2020It’s important to recognize that states will act in their own best interests in a multistate AG investigation.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Conference Highlights November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Deceptive Advertising Practices: The Methods and Consequences
Conference Highlights November 11, 2020This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Emerging Issues In Advertising Litigation
Conference Highlights November 11, 2020This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Conference Highlights November 11, 2020Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.
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Original Content in Films and Other Deals
Conference Highlights November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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Price and Sales Advertising
Conference Highlights November 10, 2020This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as price gouging, automatic subscription billing, New York’s new Gendered Pricing Law, the FTC’s warning about “dark patterns” and more.
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Real Time Marketing
Conference Highlights November 10, 2020This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
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THE FUTURE OF WORK: HOW TRENDS, MULTIPLE GENERATIONS, AND A PANDEMIC ARE REDEFINING WORK ITSELF
Conference Highlights October 23, 2020In this talk, she will explore different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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Business to Business? Think 'Brand' to 'Build'
Conference Highlights October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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The Future of B2B Marketing
Conference Highlights October 15, 2020Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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Tips for Business Marketers from Visa
Conference Highlights October 15, 2020In times of change, marketing can drive growth and boost agility through interdisciplinary collaboration.
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