Event Soundbites
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Event Soundbites February 11, 2022To boost their trust status with the public, nonprofits/NGOs need to focus on results and change management.
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How the National Audubon Society Transformed Its Digital Fundraising
Event Soundbites February 10, 2022Building its digital fundraising program required National Audubon Society to change its mindset.
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Navigating the Digital Landscape for Outsized Success
Event Soundbites February 10, 2022Personalization is central to facilitating nonprofits’ navigation of the digital landscape.
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The Multichannel Donor Myth
Event Soundbites February 10, 2022The goal of multichannel marketers should be to cultivate multiple gift donors.
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Fundraising Success in a Time of Scarcity
Event Soundbites February 9, 2022In-office vs. remote workplace: nonprofits find operations benefits in both.
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Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends
Event Soundbites February 9, 2022Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.
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Trends in Midlevel Giving: A Coming-of-Age Story
Event Soundbites February 9, 2022In a COVID environment, communication with mid-level donors has shifted to digital and smaller events.
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Assessing the Value of a Brand
Event Soundbites January 27, 2022Arcadia’s Evan Bashoff discusses how his company determines the value of a brand.
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How Brands Can Connect with Influencers
Event Soundbites January 20, 2022Jasmine Enberg from Insider Intelligence offers suggestions for brands that are connecting with nano- and micro-influencers.
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ANA 2021 Measurement & Accountability Conference in Two Minutes
Event Soundbites December 9, 2021In this video, get a two-minute overview of the 2021 ANA Measurement & Accountability Conference.
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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership
Event Soundbites December 9, 2021Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.
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How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners
Event Soundbites December 3, 2021Stephanie Chang, VP and global editor of content at The Trust — The Wall Street Journal’s branded content arm — shares how her team uses data and experience to determine the best content mediums and formats to drive engagement for brand partners.
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ANA 2021 Marketing Law Conference in Two Minutes
Event Soundbites November 17, 2021In this video, get a two-minute overview of the 2021 ANA Marketing Law Conference.
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ANA 2021 Multicultural Conference in Two Minutes
Event Soundbites October 26, 2021In this video, get a two-minute overview of the ANA 2021 Multicultural Conference.
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ANA SoundBites Crayola
Event Soundbites October 26, 2021Mimi Dixon, senior director of marketing at Crayola, explains how achieving diversity and equality is a journey, not a one-time goal, and it requires brands to be continuously moving forward.
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Coloring a Diverse and Inclusive World
Event Soundbites October 26, 2021Tips for the diversity journey — use your voice, trust your gut, celebrate the wins, be uncomfortable.
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Powering Potential Through Cultural and Diversity Marketing
Event Soundbites October 26, 2021U.S. Bank’s purpose of powering human potential is at the heart of its diversity and inclusion efforts.
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The System Is Broken: Marketing to the Now America
Event Soundbites October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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Jack Daniel’s on How to Extend LGBTQ+ Marketing Beyond Pride Month
Event Soundbites October 25, 2021Fabricia de Silva, multicultural marketing manager at Brown-Forman/Jack Daniel’s Tennessee Whiskey, shared her view on both the importance of ensuring LGBTQ+ are represented in marketing efforts beyond Pride Month and some of the ways the Jack Daniel’s brand accomplishes this.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Event Soundbites October 25, 2021The diversity marketing lesson learned from Hollywood is to invest in consistently engaging niche audiences.
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