Conference Highlights
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Advertising as a Service to the Consumer
Conference Highlights June 17, 2021Ad value can be increased in the media planning process by buying ad units that elevate the customer experience.
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How Virtual Meetings Changed Agency Relations
Conference Highlights June 17, 2021The pandemic’s impact on consumer behavior has prompted a surge in media agency reviews.
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Leading the Next Frontier of Media Disruption
Conference Highlights June 17, 2021To reach consumers with precision as the ban on cookies grows, P&G is using automated programmatic media buying.
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Media KPIs That Matter
Conference Highlights June 17, 2021ANA’s Media Leadership Growth Council is identifying which KPIs are most important in gauging business growth.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Highlights June 17, 2021A focus on “humans being over humans buying” has been key to Best Buy’s media pivots.
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How to Go Beyond Organic with Influencers
Conference Highlights May 26, 2021Brand marketers can learn from influencers by being receptive to their feedback.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Highlights May 26, 2021Playfulness and collaboration are key to unlocking the full potential of OREO’s influencer partnerships.
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Overview of the 2021 ANA Influencer Marketing Conference
Conference Highlights May 26, 2021In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Conference Highlights May 26, 2021Tecate’s influencer marketing program is designed to drive a new narrative about Mexican-American culture.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Conference Highlights May 25, 2021Crocs has leveraged ambassador authenticity and collaborations to drive brand awareness and consideration.
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How Sephora Influences Beauty with #SephoraSquad
Conference Highlights May 25, 2021Sephora’s influencer program has allowed the retailer to more effectively reach different segments of the beauty universe.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Highlights May 25, 2021When working with influencers, you have to give them control in their universes.
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Lexus Influencers Engage Young and Authentic Customers
Conference Highlights May 25, 2021To convey authenticity, influencers should have a natural affinity with the brands they represent.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Highlights May 25, 2021For LG appliances, enthusiasm and engagement are more important factors than reach when recruiting celebrity influencers.
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Be Like Water: Transforming to In-House
Conference Highlights May 13, 2021Agility — being shapeless like water — is key for an in-house team to pivot quickly in a competitive marketplace.
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From "Brand Police" to Strategic Advisers
Conference Highlights May 13, 2021PwC UK built its in-house team around strategy, creative, and governance to deliver the best brand experience.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Highlights May 13, 2021Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.
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Overview of the 2021 ANA In-House Agency Conference
Conference Highlights May 13, 2021In this video, get a two-minute overview of the 2021 ANA In-House Agency Conference.
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Developing an Internal Agency Winning Team Culture
Conference Highlights May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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