Conference Highlights
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How Social Commerce Is Transforming Retail
Conference Highlights July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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Overview of the 2021 ANA Digital & Social Media Conference
Conference Highlights July 21, 2021In this video, get a two-minute overview of the 2021 ANA Digital & Social Media Conference Conference.
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The Benefits of Paid Activation on Social Media
Conference Highlights July 21, 2021Backing influencer marketing with paid can bring scale to engaging content.
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How to Create Shoppable Moments Everywhere
Conference Highlights July 20, 2021With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.
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Innovation at the Speed of Culture
Conference Highlights July 20, 2021Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.
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The ANA Programmatic RFP
Conference Highlights July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Highlights July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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Overview of the 2021 ANA Advertising Financial Management Conference
Conference Highlights June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Highlights June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Conference Highlights June 29, 2021Authenticity elevated business results from purpose-driven marketing.
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Leveraging Attribution
Conference Highlights June 29, 2021The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.
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Make Your Marketing Investments Efficient
Conference Highlights June 29, 2021Effective cross-functional spend management requires internal and external collaboration.
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Conference Highlights June 28, 2021It’s important to focus on the morals clause when negotiating contracts with influencers.
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A CMO’s Stance on Agencies
Conference Highlights June 28, 2021In a complex ecosystem, marketers need to make mutual trust the key to procuring agency partners.
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Building an ROI Model to Secure Board and CFO Approval
Conference Highlights June 28, 2021An ROI model is critical to getting a company’s financial leaders to approve investments in digital transformation.
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The Growth of Supplier Diversity
Conference Highlights June 28, 2021Marketers need to do a better job of onboarding diverse suppliers.
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2020: A Media Odyssey
Conference Highlights June 18, 2021An imperative for Burger King during the pandemic was being agile in redefining and executing its media strategy.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Highlights June 18, 2021Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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Overview of the 2021 ANA Media Conference
Conference Highlights June 18, 2021In this video, get a two-minute overview of the 2021 ANA Media Conference.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Highlights June 18, 2021To achieve their goals for holistic attribution, marketers need to wean themselves from the walled gardens and cookies.
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