Event Soundbites
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Building HP Studio as an Engine of Growth
Event Soundbites March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Event Soundbites March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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Diverse Talent Enhanced Our Creative and Drove Sales
Event Soundbites March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Soundbites March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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In-House Agencies Working with External Agencies
Event Soundbites March 16, 2022Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.
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Knowing When It’s Time to In-House
Event Soundbites March 16, 2022Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.
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Leading Across the Duality of In-House and Ad Agency Teams
Event Soundbites March 16, 2022Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.
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Overview of the 2022 ANA Media Conference
Event Soundbites March 4, 2022In this video, get a two-minute overview of the 2022 ANA Media Conference.
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The Media Industry Talent Crisis
Event Soundbites March 4, 2022Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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A Leader’s View of Media Measurement
Event Soundbites March 3, 2022Don’t wait for perfection when prioritizing media measurement strategies.
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Brands Delivering Personalization
Event Soundbites March 3, 2022Luke Kigel from Walgreens discusses the opportunities for brands to offer personalization in the privacy ecosystem.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Event Soundbites March 3, 2022Go back to the future to find the inspiration to create media innovation.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Event Soundbites March 3, 2022Demystifying what they do is a critical mission for media professionals.
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Rebundling Media with Creative
Event Soundbites March 3, 2022Consolidating media with its creative agency has resulted in greater effectiveness and agility for Charcuterie Artisans.
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Retail Media and the Next Phase of Industry Disruption
Event Soundbites March 3, 2022Among the priorities of Walgreens’ in-house agency — the connected ecosystem and data clean room.
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The Benefits and Challenges of In-Housing Mass Media
Event Soundbites March 3, 2022Having the right infrastructure in place is key to successfully in-housing media.
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Using Creative and Media Data in New Ways
Event Soundbites March 3, 2022Visa is using a media measurement that validates high attention drives brand lift across channels.
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Overview of the 2022 ANA Nonprofit Federation Winter Conference
Event Soundbites February 11, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Winter Conference.
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The Future of Fundraising Is Consumer-Driven
Event Soundbites February 11, 2022American Heart Association is boosting its fundraising with increased outreach to sustainers and reduced Website load time.
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The Power of Integration to Capture and Retain New Donors
Event Soundbites February 11, 2022Automated voice messaging (AVM) has allowed Shriners Hospital to achieve sustainer retention and reactivation gains with limited staffing.
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