Conference Highlights
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Finding the Higher Purpose at SAP
Conference Highlights July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Marketers Are Our Next Generation of Business Leaders
Conference Highlights July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketing Is Half of Strategy
Conference Highlights July 23, 2021B2B marketers need to be adaptive strategists to ensure their companies maintain fit to purpose and relative advantage.
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Overview of the 2021 ANA Masters of B2B Marketing Conference
Conference Highlights July 23, 2021In this video, get a two-minute overview of the 2021 ANA Masters of B2B Marketing Conference.
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Cultivating Creativity to Increase B2B Impact
Conference Highlights July 22, 2021Deloitte's in-house B2B agency is cultivating creativity by investing in the agility of its team.
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Customer Valuation Finally Comes of Age
Conference Highlights July 22, 2021For B2B marketers, customer lifetime value should be a leading metric for building business results.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Conference Highlights July 22, 2021To break through the messaging clutter and connect with buyers, B2B marketers need to leverage emotion.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Conference Highlights July 22, 2021To boost marketing effectiveness, NI centralized content development.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Conference Highlights July 22, 2021Among the Paycheck Protection lessons learned by Chase — think customer first, and failure is not an option.
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Creating a Better World Through Powerful Storytelling
Conference Highlights July 21, 2021Social media was a key tool in selecting the crew for the first all-civilian mission to space.
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Debunking Connected TV Measurement Myths
Conference Highlights July 21, 2021A study finds that marketers haven’t tapped the potential to maximize unique reach in connected TV.
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How Social Commerce Is Transforming Retail
Conference Highlights July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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Overview of the 2021 ANA Digital & Social Media Conference
Conference Highlights July 21, 2021In this video, get a two-minute overview of the 2021 ANA Digital & Social Media Conference Conference.
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The Benefits of Paid Activation on Social Media
Conference Highlights July 21, 2021Backing influencer marketing with paid can bring scale to engaging content.
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How to Create Shoppable Moments Everywhere
Conference Highlights July 20, 2021With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.
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Innovation at the Speed of Culture
Conference Highlights July 20, 2021Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.
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The ANA Programmatic RFP
Conference Highlights July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Highlights July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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Overview of the 2021 ANA Advertising Financial Management Conference
Conference Highlights June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Highlights June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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