Conference Highlights
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Highlights May 12, 2021An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
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How ADT Cracked the Social Code
Conference Highlights May 12, 2021Developed by ADT’s digital brand team, “Safe at Home” created a value exchange with consumers during the pandemic.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Highlights May 12, 2021Lesson learned by TD Bank’s in-house agency — be flexible about methods for achieving goals.
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The Un-House Agency
Conference Highlights May 12, 2021The most productive in-house business relationships are strategic partnerships.
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AI — Love It or Loathe It?
Conference Highlights May 6, 2021Identify what email marketing challenges you’re trying to solve before investing in AI technologies.
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Demystify Email Optimization to Get More Emails to the Inbox
Conference Highlights May 6, 2021Building a rest period into your email frequency can optimize performance.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Highlights May 6, 2021Marketers will connect with underrepresented consumers by featuring inclusive imagery and copy in their email campaigns.
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Keynote Session: The State of Email Marketing
Conference Highlights May 6, 2021Marketers are adopting AI-powered content recommendations and modular email architecture to boost their agility.
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Overview of the 2021 ANA Email Evolution Conference
Conference Highlights May 6, 2021In this video, get a two-minute overview of the 2021 ANA Email Evolution Conference.
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Fireside Chat on Diversity and Inclusion in Marketing
Conference Highlights May 5, 2021To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.
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Level Up Your Email Copy and Design
Conference Highlights May 5, 2021Curiosity, smiling people, and instructions are among the ingredients for designing engaging email campaigns.
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Personalization Strategies in the Age of Creativity
Conference Highlights May 5, 2021Email and automation tools powered Office Depot’s nimbleness in supplying PPE to customers.
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Highlights May 5, 2021Do your homework and investigate before asking to be removed from a blacklist.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Here’s What Generation Z Cares About
Conference Highlights April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Highlights April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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Leveraging Content and Commerce to Build New Behaviors
Conference Highlights April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Conference Highlights April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Highlights April 20, 2021In the competitive auto insurance industry, Root is breaking through with bold, issue-based content.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Highlights April 20, 2021A key philosophy of Clorox in building its DTC business is that there are no sacred cows.
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