Event Soundbites
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Fertile Ground for Meaningful Change in Our Industry
Event Soundbites October 6, 2021To close the DEI gaps in their organizations, marketers have to provide the fertile soil for meaningful change.
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How P&G Is Driving Growth While Doing Good
Event Soundbites October 6, 2021Citizenship as a force for good and a force for growth needs to be built into brand strategy, not bolted on.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Event Soundbites October 6, 2021Lowe’s reframed its marketing to sell both destination and products.
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The NFL’s Playbook for Transforming into a Force for Good
Event Soundbites October 6, 2021Obsessing about knowing your customers is a prerequisite for building cultural connections and brand love.
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Unilever’s COO on the Need to Serve Humans, Not Consumers
Event Soundbites October 6, 2021Esi Eggleston Bracey, COO and EVP of Beauty and Personal Care at Unilever, outlined the responsibility brands have to serve humans, driving positive impact and improving life for society at large through their purpose efforts.
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Why Smaller Brands Are Doing Purpose Better Than the Big Ones
Event Soundbites October 6, 2021Johnson & Johnson’s Manoj Raghunandanan outlines some of the qualities smaller, digitally-native brands possess that allow them to actually do purpose better than many of their Fortune 500 counterparts.
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ANA 2021 Masters of Marketing Conference DE&I Kickoff Sessions Compilation
Event Soundbites October 5, 2021Advancing diversity, equity, and inclusion is a key priority and growth opportunity for the marketing industry.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Event Soundbites August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Event Soundbites August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Event Soundbites August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Event Soundbites August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
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Digital Transformation: Building a Program for the Road Ahead
Event Soundbites August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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Keynote Panel: Making DEI a Journey, Not a Destination
Event Soundbites August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Event Soundbites August 26, 2021The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Event Soundbites August 26, 2021Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.
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Vaccinated! … Now What?
Event Soundbites August 25, 2021Nonprofit strategists have focused on donor centricity and consistent messaging during the pandemic.
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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value
Event Soundbites August 18, 2021Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.
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Driving the Movement to Zero Emissions
Event Soundbites August 18, 2021Marketing’s job is to build better human connections through a trusted data-driven value exchange.
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Overview of the 2021 ANA Masters of Data & Technology Conference
Event Soundbites August 18, 2021In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.
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Putting Customers at the Center of Digital Financial Services
Event Soundbites August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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