Conference Highlights
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A New Framework For B2B Marketing
Conference Highlights March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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Becoming a B2B Segment-of-One Marketer
Conference Highlights March 24, 2021Data fuels innovation in B2B marketing.
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How HP Is Fostering Marketing Career Growth to Drive Innovation
Conference Highlights March 24, 2021To transform its B2B digital marketing capabilities, HP is aggressively investing in training and career development.
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The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Conference Highlights March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
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Transforming B2B Marketing into B2H Marketing
Conference Highlights March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
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How Brands Build Enduring Relationships with Nonprofits
Conference Highlights February 18, 2021For marketers, it’s critical that partnerships with nonprofits are meaningfully aligned with brand purpose.
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Inspiration and Imagination Will Lead to Generosity
Conference Highlights February 18, 2021Faced with budget cuts in 2020, the Smithsonian Institution focused on showing appreciation to members and donors.
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Key Economic Trends Shaping the Future of Giving
Conference Highlights February 18, 2021In an economy rocked by the pandemic, donors are using new models for providing philanthropic support.
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SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!
Conference Highlights February 18, 2021In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.
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A Pandemic Pivot for Earth Day
Conference Highlights February 17, 2021In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.
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Expanding Authentically into Diverse Audiences
Conference Highlights February 17, 2021GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.
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USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS
Conference Highlights February 17, 2021After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources.
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Virtual Events: Building a Hybrid Event Model
Conference Highlights February 17, 2021City Rescue Mission increased donor engagement by pivoting its annual fundraising gala to a virtual event.
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Activating Brand Purpose Through Meaningful Marketing
Conference Highlights December 9, 2020The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.
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Activating to Outsmart Cancer
Conference Highlights December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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THIS IS NOT AN ENDORSEMENT. HOW UBER EATS IS BUILDING A CULTURE-SHAPING BRAND BY MOVING BEYOND THE OLD MODEL OF INFLUENCE?
Conference Highlights December 9, 2020Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.
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B2B Is Sexy: The Business of Storytelling
Conference Highlights December 8, 2020Validation, expertise, empathy, inspiration, and entertainment are SAP’s filters when choosing storytellers.
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CIGNA: THREADING THE POWER OF COMMUNITY
Conference Highlights December 8, 2020Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.
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