Conference Highlights
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Fireside Chat on Diversity and Inclusion in Marketing
Conference Highlights May 5, 2021To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.
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Level Up Your Email Copy and Design
Conference Highlights May 5, 2021Curiosity, smiling people, and instructions are among the ingredients for designing engaging email campaigns.
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Personalization Strategies in the Age of Creativity
Conference Highlights May 5, 2021Email and automation tools powered Office Depot’s nimbleness in supplying PPE to customers.
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Highlights May 5, 2021Do your homework and investigate before asking to be removed from a blacklist.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Here’s What Generation Z Cares About
Conference Highlights April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Highlights April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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Leveraging Content and Commerce to Build New Behaviors
Conference Highlights April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Conference Highlights April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Highlights April 20, 2021In the competitive auto insurance industry, Root is breaking through with bold, issue-based content.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Highlights April 20, 2021A key philosophy of Clorox in building its DTC business is that there are no sacred cows.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Highlights April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Highlights April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Highlights April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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ANA 2021 Data & Analytics Conference In Two Minutes
Conference Highlights April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Building the Data and Analytics Organization of the Future
Conference Highlights April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Highlights April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Creating a Common Language Around Data
Conference Highlights April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Highlights April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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