Event Soundbites
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The Future of Data-Driven Marketing
Event Soundbites August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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Guiding Principles for the Ethical Use of Data
Event Soundbites August 17, 2021Democratization is key to the ethical use of data and building consumer trust.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Event Soundbites August 17, 2021Marketers need to have a P&L mindset and make sure most of their investments are measurable.
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ROI to Sender with Advanced Addressable Direct Mail
Event Soundbites August 17, 2021Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.
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The Martech Ecosystem: What You Need to Know Right Now
Event Soundbites August 17, 2021Aggregation is the new mandate for equipping MarTech to better support corporate operations and growth.
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Overview of the 2021 ANA Brand Activation & Creativity Conference
Event Soundbites August 12, 2021In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Event Soundbites August 12, 2021For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.
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Where LEGO’s Digital Creative Director Finds His Inspiration
Event Soundbites August 12, 2021James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.
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Building a Heritage Brand Through Doing and Saying
Event Soundbites August 11, 2021Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.
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Building Local Brand Relevance as a Global Brand
Event Soundbites August 11, 2021When activating internationally, it’s critical for brands to demonstrate relevance to local needs.
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Innovation and Ideation
Event Soundbites August 11, 2021Improvisation skills can help you effectively ideate in the moment with your audience.
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Inspiring a New Generation of Outdoor Athletes
Event Soundbites August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Redefining the Retail Experience
Event Soundbites August 11, 2021Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Event Soundbites August 11, 2021Consumer trust in virtual influencers is built through utility and compelling storylines.
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Executing the Big Idea Through to the Point of Purchase
Event Soundbites August 10, 2021ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.
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How an Asian-American Agency Took a Stand Against Hate
Event Soundbites August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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Using Human Truths in Brand Building
Event Soundbites August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Overview of the 2021 ANA Brand Masters: Inspirational Branding Conference
Event Soundbites August 4, 2021In this video, get a two-minute overview of the 2021 ANA Brand Masters: Inspirational Branding Conference.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Event Soundbites August 3, 2021To amplify purpose and drive impact, crystalize your brand’s core truth.
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Build a Bigger Table: Diversity and Marketing
Event Soundbites August 3, 2021Investing in diversity equity and entrepreneurship is good for business.
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