Conference Highlights
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Highlights April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Highlights April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Highlights April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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ANA 2021 Data & Analytics Conference In Two Minutes
Conference Highlights April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Building the Data and Analytics Organization of the Future
Conference Highlights April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Highlights April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Creating a Common Language Around Data
Conference Highlights April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Highlights April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Conference Highlights April 13, 2021MetLife is using insights to rebalance and strengthen the value of relationships with customers.
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Partnership for Responsible Addressable Media: An Industry Update
Conference Highlights April 13, 2021The Partnership for Responsible Addressable Media (PRAM) is taking a consumer-centric approach to developing privacy safeguards.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Conference Highlights March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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To Grow Brand Purpose, Make It Personal for Employees
Conference Highlights March 25, 2021Defining purpose needs to be an “archaeological dig” as to why a company exists in society.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Conference Highlights March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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A New Framework For B2B Marketing
Conference Highlights March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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Becoming a B2B Segment-of-One Marketer
Conference Highlights March 24, 2021Data fuels innovation in B2B marketing.
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How HP Is Fostering Marketing Career Growth to Drive Innovation
Conference Highlights March 24, 2021To transform its B2B digital marketing capabilities, HP is aggressively investing in training and career development.
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The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Conference Highlights March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
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Transforming B2B Marketing into B2H Marketing
Conference Highlights March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
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