Conference Highlights
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ASICS on Data and Loyalty
Conference Highlights May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
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B2B Email: Recipe for Engagement and Deliverability Success
Conference Highlights May 17, 2022When selecting a platform to boost the efficiency of email campaigns, look for automated segmentation and integration with CRM.
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Highlights May 17, 2022A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.
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Successful Career Paths for Email Marketers
Conference Highlights May 17, 2022An email marketer’s job requires wearing multiple hats and thinking outside the box.
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You've Got (E)Mail
Conference Highlights May 17, 2022Synchrony used a no-frills direct mail postcard to clean its email list.
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Overview of the 2022 ANA Advertising Financial Management Conference
Conference Highlights May 4, 2022In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.
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CMO Keynote: Change Lives Here
Conference Highlights May 3, 2022Brand-building is driven in large part by an insights engine that is aligned across an organization.
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Lessons from a Healthcare Marketing Leader
Conference Highlights May 3, 2022Integrating Equity, Diversity, Inclusion, Belonging, and Accessibility across a marketing organization is good for business.
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Standing Up for Agencies
Conference Highlights May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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The Clorox Way: Transforming Marketing Procurement
Conference Highlights May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Highlights May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Highlights May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Challenges Facing Chief Procurement Officers
Conference Highlights May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Creativity Is an Economic Multiplier
Conference Highlights May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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Building a Scalable Data-Driven Content Production Engine
Conference Highlights April 29, 2022Capital One uses data for signals that are instrumental in generating effective content.
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Overview of the 2022 ANA Content Marketing Conference
Conference Highlights April 29, 2022In this two-minute video, get an overview of the 2022 ANA Content Marketing Conference.
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Storytelling for Tumultuous Times
Conference Highlights April 29, 2022Plugging into regenerative travel, Marriott created storytelling pillars to engage with pandemic-weary audiences.
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The Superpowers of Social and Connections
Conference Highlights April 29, 2022The mission of content marketers should be to blur the line between content and culture.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Conference Highlights April 28, 2022Critical to building a content marketing organization from scratch are people and their adaptability to rapid change.
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Collaboration Without Ego: New Ways to Unlock Content Innovation
Conference Highlights April 28, 2022To unlock content innovation, marketers should collaborate with the creative community in a fluid way.
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