Event Soundbites
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Target: Growing the Circle Wider
Event Soundbites November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
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What Is an NFT?
Event Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
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Creating Connections Between Minority Businesses and Corporate America
Event Soundbites November 7, 2022Marketers can build growth connections to diverse audiences by championing minority-owned suppliers.
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Leading DEI Strategy
Event Soundbites November 7, 2022DEI strategies require transparency to drive accountability.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Event Soundbites November 7, 2022P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The NFL and Multicultural Marketing
Event Soundbites November 7, 2022The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.
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The Road to Equity: The Journey from Investment to Impact
Event Soundbites November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Event Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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100+ Stories of Women and Girls from Russia’s War Against Ukraine
Event Soundbites October 28, 2022U.S. businesses are being urged to support Ukraine by coming back and also by boycotting Russia.
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ANA CEO Bob Liodice Looks to the Future
Event Soundbites October 28, 2022In this conversation with Beet.TV, ANA CEO Bob Liodice discussed the importance of in-person industry events, economic pressures on marketers, and the retail media and programmatic landscapes.
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How Travel Is a Force for Good
Event Soundbites October 28, 2022Marketing is critical to California maintaining its leadership among the top U.S. travel destinations.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Event Soundbites October 28, 2022WWE engages its fanbase through storytelling, innovation, and inspiration.
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Key Takeaways from the 2022 ANA Masters of Marketing Conference: Part 1
Event Soundbites October 28, 2022Leading marketers from companies including Chipotle, Verizon, PepsiCo, and more provided their key takeaways from the 2022 ANA Masters of Marketing Conference.
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Key Takeaways from the 2022 ANA Masters of Marketing Conference: Part 2
Event Soundbites October 28, 2022Leading marketers from companies including American Express, United Airlines, CarMax, and more provided their key takeaways from the 2022 ANA Masters of Marketing Conference.
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Moving from Managing to Making
Event Soundbites October 28, 2022Speed and creativity are empowered by operational blueprints that subscribe to progress over perfection; and making over managing.
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Overview of the 2022 ANA Masters of Marketing Conference
Event Soundbites October 28, 2022In this video, get an overview of the 2022 ANA Masters of Marketing Conference.
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United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Event Soundbites October 28, 2022United Airlines is focusing on good intentions to drive brand differentiation.
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An Empire Takes Center Stage in a Rapid Growth New Industry
Event Soundbites October 27, 2022For Caesars Sportsbook, pivoting is critical to achieving growth goals in a rapidly-evolving industry.
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Building Positive Brands at PepsiCo
Event Soundbites October 27, 2022PepsiCo's pep+ strategy is leveraging scale and influence to be a force for good.
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Forced to Lead
Event Soundbites October 27, 2022Proactivity is key to Kadenwood’s efforts to overcome the challenges of marketing its plant-based wellness products.
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