Conference Highlights
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Managing Identifiers — The Latest Developments
Conference Highlights October 3, 2022Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Conference Highlights October 3, 2022Speed, scale, and sustainability are the cornerstones of how Mars/Wrigley is building its analytics platform.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Conference Highlights October 3, 2022To enhance customer experience management, Adobe is taking a unified platform approach to its martech stack.
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Using Data to Build Brand Behaviors and Drive Market Share Growth
Conference Highlights October 3, 2022Hyundai leveraged data to identify white space it could own for a new U.S. marketing campaign.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Conference Highlights September 16, 2022For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Conference Highlights September 16, 2022KPIs should take precedence over ideas when building marketing strategies.
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From Data to Decision
Conference Highlights September 16, 2022To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Highlights September 16, 2022The quality of targeted insights is crucial to successfully instilling culture in brand marketing.
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Overview of the 2022 ANA Measurement and Accountability Conference
Conference Highlights September 16, 2022In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Conference Highlights September 15, 2022An outcomes standard is being introduced to ensure consistent media measurement and audit framework.
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How to Forecast and Measure Organic Marketing Channels
Conference Highlights September 15, 2022Have an experimentation mindset when using and measuring the impact of organic marketing channels.
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Powering Chipotle with Insights and Analytics
Conference Highlights September 15, 2022The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.
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Advanced Applications of Attention Metrics with Coca-Cola
Conference Highlights September 14, 2022Coca-Cola is proving that the adoption of attention metrics can drive more effective media outcomes.
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The CMO's Guide to Programmatic Transparency with Brad Moranchek
Conference Highlights August 31, 2022In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.
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The CMO's Guide to Programmatic Transparency with Jose Diaz
Conference Highlights August 31, 2022In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.
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Evolving Language Guides: Increasing Inclusivity in Digital
Conference Highlights August 10, 2022Open lines of internal communication are essential to implementing a social justice language across digital programs.
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Let’s Talk TikTok
Conference Highlights August 10, 2022For the American Red Cross, TikTok is an investment in growing mission awareness and future support.
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Overview of the 2022 ANA Nonprofit Federation Summer Conference
Conference Highlights August 10, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Summer Conference.
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Future of Omnichannel Marketing in a Privacy-Centric World
Conference Highlights August 9, 2022Nonprofit marketers are leveraging partnerships to target donors as data privacy gains momentum.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Highlights August 9, 2022Building a multicultural marketing framework requires having organic conversations about DEI within nonprofit organizations.
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