Conference Highlights
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Highlights from the Opening Remarks of the 2022 ANA Masters of Marketing Conference
Conference Highlights October 26, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Marketing Conference.
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How Creativity Can Fuel Business Growth
Conference Highlights October 26, 2022AB InBev is driving organic growth by being a leader in growing its industry.
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Marketing in a Multisensory World
Conference Highlights October 26, 2022In developing a multisensory approach to connecting with consumers, Mastercard has created a sonic identity for its brand.
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Responsible Marketing: A Framework for Growth Through Diversity
Conference Highlights October 26, 2022Verizon's quarterly DEI performance reviews have been integral in raising the industry bar for workplace and supply chain diversity.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Highlights October 26, 2022As marketers continue to face disruptions in the world around us, it may be more important than ever to double down on our core job, our collective priority and responsibility, and the superpower that no other industry has — creativity for growth.
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What Would Henry Ford Think?
Conference Highlights October 26, 2022Ford’s Global CMO, Suzy Deering spoke about Ford’s purpose and evolution and about keeping one of the world’s most iconic brands fresh, innovative, and customer-centric.
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Branded Content and Content Synergy at ESPN Creative Studio
Conference Highlights October 13, 2022The pillars of ESPN's creativity playbook are disruption, cultural currency, content relevance, and having fun.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Highlights October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
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Overview of the 2022 ANA Brand Activation and Creativity Conference
Conference Highlights October 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Activation and Creativity Conference.
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The Best Advertising Isn’t Advertising at All
Conference Highlights October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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The Power of Focus: Choosing the Right “Starter” for Panera Bread
Conference Highlights October 13, 2022Panera's recipe for success includes understanding the role it plays in people's lives; and remembering context.
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Commanding the Brand for the Washington Commanders
Conference Highlights October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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Creativity Is Intelligence Having Fun
Conference Highlights October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Highlights October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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Younger the Boring Way
Conference Highlights October 12, 2022Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Conference Highlights October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Data Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Conference Highlights October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Overview of the 2022 ANA Data & Technology Conference
Conference Highlights October 4, 2022In this video, get a two-minute overview of the 2022 ANA Data & Technology Conference.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Conference Highlights October 4, 2022Estée Lauder is building martech to support the art of repeat and personalization at scale for its brands.
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Driving Next-Gen Fandom
Conference Highlights October 3, 2022The NFL is shifting its data-driven engagement model by focusing on personalization and fan intimacy.
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