Conference Highlights
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Commanding the Brand for the Washington Commanders
Conference Highlights October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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Creativity Is Intelligence Having Fun
Conference Highlights October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Highlights October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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Younger the Boring Way
Conference Highlights October 12, 2022Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Conference Highlights October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Data Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Conference Highlights October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Overview of the 2022 ANA Data & Technology Conference
Conference Highlights October 4, 2022In this video, get a two-minute overview of the 2022 ANA Data & Technology Conference.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Conference Highlights October 4, 2022Estée Lauder is building martech to support the art of repeat and personalization at scale for its brands.
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Driving Next-Gen Fandom
Conference Highlights October 3, 2022The NFL is shifting its data-driven engagement model by focusing on personalization and fan intimacy.
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Managing Identifiers — The Latest Developments
Conference Highlights October 3, 2022Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Conference Highlights October 3, 2022Speed, scale, and sustainability are the cornerstones of how Mars/Wrigley is building its analytics platform.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Conference Highlights October 3, 2022To enhance customer experience management, Adobe is taking a unified platform approach to its martech stack.
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Using Data to Build Brand Behaviors and Drive Market Share Growth
Conference Highlights October 3, 2022Hyundai leveraged data to identify white space it could own for a new U.S. marketing campaign.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Conference Highlights September 16, 2022For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Conference Highlights September 16, 2022KPIs should take precedence over ideas when building marketing strategies.
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From Data to Decision
Conference Highlights September 16, 2022To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Highlights September 16, 2022The quality of targeted insights is crucial to successfully instilling culture in brand marketing.
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Overview of the 2022 ANA Measurement and Accountability Conference
Conference Highlights September 16, 2022In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Conference Highlights September 15, 2022An outcomes standard is being introduced to ensure consistent media measurement and audit framework.
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How to Forecast and Measure Organic Marketing Channels
Conference Highlights September 15, 2022Have an experimentation mindset when using and measuring the impact of organic marketing channels.
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