Event Soundbites
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Eight Questions to Guide ESG
Event Soundbites December 7, 2022B2B marketers need to make a business case for ESG programs and be able to articulate why they align with their priorities.
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Future. Forward. Female.
Event Soundbites December 7, 2022B2B marketers need to develop their inner futurist in order to better monitor and adjust to important trends.
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Lenovo’s Approach to Sustainability
Event Soundbites December 7, 2022Transparency, clarity, and collaboration are key to increasing the credibility of B2B marketers' sustainability efforts.
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Unlocking the Power of B2B Marketing
Event Soundbites December 7, 2022B2B marketers can amplify customer intimacy and conviction by taking a B2H (business-to-humans) approach to their strategies.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Event Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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Omnichannel Measurement of Ad Spend
Event Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
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The Upside and Downside of Social Platforms
Event Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
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Advertising Litigation Developments
Event Soundbites November 10, 20222022 was an active year for major developments in advertising litigation.
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First Chair Litigator's Perspective with Anna Naydonov
Event Soundbites November 10, 2022Web 3.0 will change the way brands litigate and mitigate legal risks.
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First Chair Litigator's Perspective with Kathryn Farrara
Event Soundbites November 10, 2022To successfully navigate metaverse activations, build agility and a dedication to co-elevation into your legal strategies.
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Overview of the 2022 ANA Masters of Advertising Law Conference
Event Soundbites November 10, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Advertising Law Conference.
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2023 Preview: Roundtable with the ANA Government Relations Team
Event Soundbites November 9, 202280% of all U.S. states have introduced legislation to regulate data use and privacy.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Event Soundbites November 9, 2022Marketers should understand the nuances of regulators seeking remedies with Section 19 of the FTC Act.
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Advertising Year in Review
Event Soundbites November 9, 2022The regulatory outlook for advertisers — hold on to your seats for a wild ride.
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ANA's Bob Liodice on Privacy and Addressability
Event Soundbites November 9, 2022Privacy and addressability are major areas of focus for the marketing industry.
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Event Soundbites November 9, 2022Self-regulation may be the best way for businesses to comply with state consumer protection acts.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Event Soundbites November 8, 2022For Banner Health, listening and responding are critical to building trust with diverse communities.
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Confidentiality and Attorney Client Privilege
Event Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
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Driving Brand Growth Through Cultural Effectiveness Measures
Event Soundbites November 8, 2022Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.
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Overview of the 2022 ANA Multicultural Marketing & Diversity Conference
Event Soundbites November 8, 2022In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.
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