Event Soundbites
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Talent Retention in the Agencies
Event Soundbites February 16, 2023Adam Gerhart, global CEO of Mindshare, talks about managing talent retention in the agencies.
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What All Marketers Can Learn from Highly Regulated Industries
Event Soundbites February 16, 2023The growing focus on consumer protection makes it critical for marketers to be safety cars aiming for responsible relevance.
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Working and Non-Working Media Ratios
Event Soundbites February 16, 2023Katherine Freeley, global head of media and digital procurement at Novartis, talks about the tracking of working and non-working media ratios.
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Back to the Future: Big Data < Small Data
Event Soundbites February 9, 2023A marketing culture that focuses on “Me Commerce” will facilitate consumer data collection.
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How Not to Drown in the Web’s Sea of Sameness
Event Soundbites February 9, 2023The homogenization of shopping experiences has creative new opportunities for brands to inspire customers.
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Overview of the 2023 ANA Email Evolution Conference
Event Soundbites February 9, 2023In this video, get a two-minute overview of the 2023 ANA Email Evolution Conference.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Event Soundbites February 8, 2023Amtrak is using its Customer Data Platform (CDP) to improve customer relations through email and cross-channel.
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How Will Generative AI Affect CRM?
Event Soundbites February 8, 2023Generative AI is expected to accelerate the creative process and enable email marketers to drive more personalization.
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How Your Brand Should Adjust Messaging to Keep Up with Evolving Audiences
Event Soundbites February 8, 2023Trovon C. Williams, SVP of marketing and communications at the NAACP, discussed how to evolve communications to be more digestible and resonant with the audience you’re trying to serve.
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Keynote: Those Words, but Not Those Words
Event Soundbites February 8, 2023Message discipline and clearly defining target audiences are critical to building effective marketing communications.
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Use Templates and Focus Your Time on What Matters
Event Soundbites February 8, 2023For Cisco, adopting a template approach to email creation has boosted KPIs and customization.
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What Makes a Great Email Marketer?
Event Soundbites February 8, 2023An appreciation of all the email creativity disciplines is needed to master any one of them.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Event Soundbites February 7, 2023To optimize email performance, create a formal test plan, test for impact, and compile/document results.
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A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Event Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
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Investing in Retail Media Is More Cost Effective During Economic Downturns
Event Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Event Soundbites December 8, 2022Authentication of digital content is critical to ensuring the credibility of B2B brand marketing.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Event Soundbites December 8, 2022Creating a unified movie for your B2B brand requires the right mix of people, processes, creativity, and flexibility.
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Overview of the 2022 ANA B2B Marketing Conference
Event Soundbites December 8, 2022In this video, get a two-minute overview of the 2022 ANA B2B Marketing Conference.
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The Roadmap for Data Transformation and Creativity
Event Soundbites December 8, 2022Marrying creativity and data requires organizational transformation but produces optimum B2B marketing results.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Event Soundbites December 7, 2022Partnering with HR, CFOs and IT can make the different in designing and building strong B2B marketing teams.
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