Knowledge Partners

What’s Your Risk Profile?
Knowledge Partners March 18, 2020
Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.
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An Advertiser’s Email Affiliate Guide
Knowledge Partners March 12, 2020
An infographic on how advertisers can use email affiliate marketing.
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When Brand Equity Isn’t Enough: The New Rules of Growing Market Share
Knowledge Partners February 24, 2020
When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.
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TVB Valentine’s Day 2020 Study
Knowledge Partners February 10, 2020
As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.
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Mastering Agency Relationships
Knowledge Partners January 24, 2020
Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.
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Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019
Knowledge Partners January 23, 2020
In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.
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WMxCES Key Themes and Takeaways 2020
Knowledge Partners January 23, 2020
CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.
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The Universal Ad-ID Guide
Knowledge Partners January 16, 2020
The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.
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Brands in Crisis: Changing Perceptions Through TV Advertising
Knowledge Partners December 20, 2019
VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
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Q3 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners December 20, 2019
Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.
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A Matter of Principle: The Disconnect Between Proven Marketing Tenets and Marketing Behavior
Knowledge Partners November 26, 2019
VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.
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Putting CX Measurement into Action
Knowledge Partners November 21, 2019
Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.
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Q2 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners November 6, 2019
Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).
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The Ultimate Payoff
Knowledge Partners November 6, 2019
Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.
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The State of Local Marketing Report 2019
Knowledge Partners November 1, 2019
BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.
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Open Innovation
Knowledge Partners October 19, 2019
VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.
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D2C DNA
Knowledge Partners October 18, 2019
VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.
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A Culture of Extremes: Exposing the Myths About Video Viewing Behaviors
Knowledge Partners October 8, 2019
In its latest guide for marketers, VAB explores 15 most common myths about TV viewing.
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Wavemaker x Advertising Week NY 2019: Key Takeaways
Knowledge Partners October 3, 2019
Wavemaker shared its top five trends and key learnings from Advertising Week New York 2019.
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The Rise of News and Politics as “Sport” and How It Affects Advertisers
Knowledge Partners October 1, 2019
In its latest insights report, VAB observed the increased viewership and “sport-like” interest and passion exhibited by TV news viewers and how advertisers have taken note.
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