Knowledge Partners
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High-Stakes Leadership in a Post-B2B World
Knowledge Partners March 29, 2019Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.
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Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis
MediaPost March 21, 2019National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.
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We Deserve Better
Knowledge Partners March 20, 2019Agency Mania Solutions shared advice for how to improve client/agency collaborations.
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The Esports Report: The “Area of Effect” for Marketers
Knowledge Partners March 15, 2019The Video Advertising Bureau provides an overview of the esports ecosystem in this report.
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10 Gen Z Takeaways for Marketers
Knowledge Partners March 5, 2019RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.
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Identity Shifters: A Gen Z Exploration
Knowledge Partners March 5, 2019RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.
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Breaking Through: Xandr Relevance Report
Knowledge Partners March 4, 2019The Xandr Relevance Report studied both consumer behavioral trends and advertiser spend and strategy to determine the most effective methods of consumer engagement.
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National Geographic Media: Creating Top Quality Content For Its 100 Million Followers
MediaPost February 27, 2019National Geographic Media is the first brand to have over 100 million Instagram followers, and the company continues to build on this success through social advertising partnerships and high quality content creation.
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2018 Year in Review: Brand Sponsorships by the Numbers
Knowledge Partners February 14, 2019Hookit created a report looking back at the most successful brand sponsorships in 2018.
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Digital Character and the Humanization of Brands
Knowledge Partners February 14, 2019Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.
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Gen Z: The Total Social Generation
Knowledge Partners February 12, 2019Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.
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Sponsorship in Esports: a Guide for Brand Marketers
Knowledge Partners February 6, 2019Hookit takes a look at the world of esports, and shares how brands can effectively align with properties in the space to drive ROI.
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Which Brands Have the Most Effective Sponsorship Portfolio?
Knowledge Partners February 6, 2019Hookit shares which metrics connect most closely with effective sponsorships for brands.
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Assigning TV Credit: A Practical Guide to Attribution
Knowledge Partners February 5, 2019This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.
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Hulu Partners with Charmin, Coca-Cola to Test Pause Ads
MediaPost January 31, 2019Hulu experiments with a new ad format.
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Yahoo Sports Creates Activations Around Super Bowl
MediaPost January 31, 2019Yahoo engages Super Bowl fans with an experiential campaign.
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Tailor-Made TV: How Consumers Custom Design Their TV Viewing
Knowledge Partners January 28, 2019This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.
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Avoiding Deadly Scope of Work Traps
Knowledge Partners January 15, 2019Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.
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What Did Film Studios Spend on TV Advertising in 2018?
MediaPost January 2, 2019While TV film marketing remained flat in 2018, box office revenue grew.
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AAM's Media Intelligence Center
Knowledge Partners June 15, 2016ANA Corporate Marketer Members have complimentary access to the AAM’s Media Intelligence Center, the industry’s source for trusted cross-media data on circulation, readership, and digital activity metrics.
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