Knowledge Partners | Marketing Knowledge Center

The Hidden Gem

Knowledge Partners June 28, 2019

Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.

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2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer

MediaPost June 27, 2019

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

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Roku Commands 15% of All Media Streaming Devices

MediaPost June 26, 2019

Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.

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An Advertiser’s Guide to Data-Driven, Advanced TV

Knowledge Partners June 25, 2019

Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.

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Direct Outcomes: Analyzing the Big Bets DTC Brands Are Making on TV

Knowledge Partners June 19, 2019

In its latest report, VAB highlighted how TV has been instrumental in driving consumer action across each stage of the purchase funnel for various direct-to-consumer brands.

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Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels

Knowledge Partners June 18, 2019

Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

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2019 Digital Trends: Advertising in Focus

Knowledge Partners June 11, 2019

This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.

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Empowered Shoppers, Evolving Expectations

Knowledge Partners June 4, 2019

This infographic from Valassis, as part of its annual Coupon Intelligence Report, analyzes the evolution of shopping behaviors across traditional consumer packaged goods categories including food, household goods, and health and beauty care products.

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Now We’re 25: Digital Advertising Grows Up

Knowledge Partners June 4, 2019

Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.

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The Hispanic American Market Report: Understanding The New American Mainstream

Knowledge Partners May 22, 2019

Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

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2019 Industry Report to In-House Creative Teams: Change Is Constant. Don’t Be Left Behind.

Knowledge Partners May 17, 2019

Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q3 2018

Knowledge Partners May 15, 2019

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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How Much Do You Make? Why We Should Share Compensation Information

Knowledge Partners May 6, 2019

This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.

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The Age of Opportunity: Understanding the Consumer Value of Adults 50+

Knowledge Partners April 26, 2019

This comprehensive, straightforward guide for marketing professionals of all levels provides an in-depth examination of the consumer opportunity within the 50 and over segment.

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Rethinking Agency Performance: The Value Index

Knowledge Partners April 15, 2019

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

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Address for Success: How Addressable TV Delivers Full-Funnel Outcomes

Knowledge Partners March 29, 2019

This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

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High-Stakes Leadership in a Post-B2B World

Knowledge Partners March 29, 2019

Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis

MediaPost March 21, 2019

National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.

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