Knowledge Partners

How to Make TV Ads That Work
Knowledge Partners July 25, 2019
This playbook from Simulmedia offers best practices for creating TV advertising and for refreshing an existing campaign.
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Podcasts: Storytelling Loud and Clear
Knowledge Partners July 24, 2019
Brands are increasingly using podcasts to entertain, educate, and enlighten customers. As a result, podcasts and digital audio are becoming an increasingly lucrative platform for marketers to reach specific consumers in an intimate way.
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How Machine Learning Helps Media Teams Work Smarter
Knowledge Partners July 23, 2019
In this paper, Facebook IQ explains what machine learning means for marketers, and how it can help media teams work smarter.
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Making AI Work for You
Knowledge Partners July 23, 2019
A widely recognized buzzword, artificial intelligence (AI) is still a developing and, in most cases, misunderstood technology.
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#WMxVidCon 2019: Key Takeaways
Knowledge Partners July 22, 2019
In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.
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How to Get on TV and Scale
Knowledge Partners July 18, 2019
This playbook from Simulmedia was written with direct-to-consumer brands in mind, who either are early TV or pre-TV or are ready for their first campaign and aim to scale nationwide.
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#WM/Cannes: Key Takeaways 2019
Knowledge Partners June 28, 2019
In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.
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The Hidden Gem
Knowledge Partners June 28, 2019
Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.
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2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer
MediaPost June 27, 2019
According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.
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Roku Commands 15% of All Media Streaming Devices
MediaPost June 26, 2019
Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.
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An Advertiser’s Guide to Data-Driven, Advanced TV
Knowledge Partners June 25, 2019
Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.
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Direct Outcomes: Analyzing the Big Bets DTC Brands Are Making on TV
Knowledge Partners June 19, 2019
In its latest report, VAB highlighted how TV has been instrumental in driving consumer action across each stage of the purchase funnel for various direct-to-consumer brands.
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Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels
Knowledge Partners June 18, 2019
Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.
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2019 Digital Trends: Advertising in Focus
Knowledge Partners June 11, 2019
This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.
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Empowered Shoppers, Evolving Expectations
Knowledge Partners June 4, 2019
This infographic from Valassis, as part of its annual Coupon Intelligence Report, analyzes the evolution of shopping behaviors across traditional consumer packaged goods categories including food, household goods, and health and beauty care products.
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Now We’re 25: Digital Advertising Grows Up
Knowledge Partners June 4, 2019
Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.
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The Hispanic American Market Report: Understanding The New American Mainstream
Knowledge Partners May 22, 2019
Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.
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2019 Industry Report to In-House Creative Teams: Change Is Constant. Don’t Be Left Behind.
Knowledge Partners May 17, 2019
Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q3 2018
Knowledge Partners May 15, 2019
A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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How Much Do You Make? Why We Should Share Compensation Information
Knowledge Partners May 6, 2019
This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.
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