Knowledge Partners
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California Privacy: Two Frequently Asked Questions
Knowledge Partners July 9, 2020Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?
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Back to School Shopper Personas
Knowledge Partners July 8, 2020Inmar Intelligence identifies four types of back to school shoppers and outlines five opportunities for brands looking to connect with these consumers.
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Can Production Consultants Be Part of the Creative Solution?
Knowledge Partners June 30, 2020In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,
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Successfully Managing Agency Partnerships in Tumultuous Times
Knowledge Partners June 22, 2020Agency Mania Solutions offered advice to organizations for managing their relationships with agencies in the midst of crises such as the one brought on by the COVID-19 pandemic.
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How to Merchandise and Market the Virtual Shelf
Knowledge Partners June 11, 2020The COVID-19 pandemic accelerated the growth of online shopping, and there are a few ways brands can optimize the e-commerce experience to build their businesses.
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The Domino Effect: Bracing for Impact
Knowledge Partners June 9, 2020Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.
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2019 Year In Review: Brand Sponsorships By The Numbers
Knowledge Partners June 4, 2020Hookit offers an in-depth review of brands who saw the most value from their sponsored entities on social media in 2019.
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Do the Right Thing: How Diversity and Inclusion Drives Brand Outcomes
Knowledge Partners June 4, 2020In this guide, VAB turned its attention to the bottom-line benefits of campaigns that champion diversity; those that elevate authentic voices, promote empowerment and celebrate modern society.
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Social Sponsorship: Trends With Sports On Lockdown
Knowledge Partners June 4, 2020In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.
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A Marketer's Guide to Navigating a Rapidly Changing World
Knowledge Partners May 28, 2020Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.
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Econsultancy 2020 Digital Trends - Advertising in Focus
Knowledge Partners May 28, 2020Econsultancy and Adobe looked at the extent to which companies are putting advertising at the forefront of their customer experience endeavors in response to the COVID-19 pandemic.
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Experience Essentials: Building Connected Experiences in the Era of Algorithmic Marketing
Knowledge Partners May 28, 2020Adobe examined the basics of customer experience (CX) — the building blocks you’ll want to have in place to sustain customer experience management (CXM) success.
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Experience Essentials: Mastering the complex buyer journey
Knowledge Partners May 28, 2020Adobe shared basic tips and tools you need to build a demand marketing plan that covers the range of customer channels, while personalizing at the individual level. Start creating demand programs that keep customers interested and your teams informed.
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Home Furnishings Industry Special Report: Social Media in the Time of Coronavirus
Knowledge Partners May 28, 2020ListenFirst released a report that analyzes the global social media impact of coronavirus on home furnishing brands.
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Q1 2020 Video Benchmarks from Extreme Reach
Knowledge Partners May 28, 2020Extreme Reach’s latest report reveals a shift in the share of video ads served to CTV (vs. mobile, tablet and desktop) and takes an early look at CTV share of impressions for Q2.
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COVID-19 Impact on Creative, Marketing and Digital Teams
Knowledge Partners May 19, 2020In this report, Cella shared its latest survey results on how the pandemic, and the unprecedented need to work remotely have revolutionized agency relations.
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eBook: Demystifying Streaming in the New TV Era
Knowledge Partners May 19, 2020In this eBook, TVSquared debunked some of the most common OTT myths and gathered perspectives from leaders across the industry on how streaming is shaping the new era of TV advertising.
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Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands
Knowledge Partners May 19, 2020In this eBook, TVSquared shares its analysis of nearly 200 auto brands that advertise on TV.
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Brand, Marketing, and Customer Experience in a Recession
Knowledge Partners May 11, 2020Sullivan discusses why brand engagement matters more than ever during times of uncertainty.
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Financial Marketers: Keep Going, It’s (Mostly) Working
Knowledge Partners May 11, 2020Sullivan shares the different ways financial marketers can communicate with clients in response to COVID-19 the pandemic.
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