The Ultimate Payoff
To illuminate the priorities that shape marketers' approaches to agency management, Bruno Gralpois of Agency Mania Solutions highlighted some of the topics that garner the most interest among marketers, which include "the RFP Process." Gralpois shed further light on the topic of agency management by showing how various agency management activities map onto a brand's larger process flow.
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Source
"The Ultimate Payoff." Bruno Gralpois, Founder of Agency Mania Solutions, October 2019.
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