Knowledge Partners
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Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands
Knowledge Partners May 19, 2020In this eBook, TVSquared shares its analysis of nearly 200 auto brands that advertise on TV.
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Brand, Marketing, and Customer Experience in a Recession
Knowledge Partners May 11, 2020Sullivan discusses why brand engagement matters more than ever during times of uncertainty.
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Financial Marketers: Keep Going, It’s (Mostly) Working
Knowledge Partners May 11, 2020Sullivan shares the different ways financial marketers can communicate with clients in response to COVID-19 the pandemic.
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Fostering Connections During the Pandemic
Knowledge Partners May 11, 2020Sullivan Resource Center shared how to build connections with employees and consumers and keep people at the center of the conversation during the pandemic.
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Will Trust and Transparency Be the Killer Apps of the Future?
Knowledge Partners May 7, 2020As 2020 sets in, the dawn of digital advertising seems like a distant memory. But the original idea was simple. People would see fewer ads because every ad would be more personalized and more relevant to their interests. Only it didn’t quite work out that way.
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Dos and Don’ts of Influencer Marketing in the Time of Coronavirus
Knowledge Partners May 6, 2020Consider these tips when leveraging influencer marketing during times of crisis, such as during the coronavirus pandemic.
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How "Smart" Brands are Maximizing the Impact of Influencer Marketing During the Pandemic
Knowledge Partners May 6, 2020Brands are utilizing these three concepts to maintain the success of their influencer marketing programs during the coronavirus crisis.
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A New Era of Personalization: Global Video Benchmarks Report
Knowledge Partners May 5, 2020Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.
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How to Optimize Value from Programmatic Buying
Knowledge Partners May 5, 2020The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.
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The Right KPIs to Manage Agency Partners
Knowledge Partners May 5, 2020Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.
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TVB 2020 Coronavirus Media Usage Study
Knowledge Partners April 28, 2020TVB commissioned Dynata to conduct a study to determine the coronavirus pandemic’s impact on people’s attitudes about and consumption of media.
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Using Attention Metrics for Efficient Marketing
Knowledge Partners April 28, 2020This guide covers the basics of attention metrics, some of the ways attention metrics can improve digital media, and responsible attention data usage.
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Employer Brand in the Age of Remote Work
Knowledge Partners April 24, 2020Sullivan shares how “employer brands” can leverage technology to remind employees, and prospects what makes them unique.
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The Need for Empathy in Financial Marketing
Knowledge Partners April 24, 2020Sullivan shares insights about what people are most concerned with amid COVID-19, and ways financial advisors can support their clients during these trying times.
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Financial Anxiety During Coronavirus: What Is the Impact of COVID-19 on Personal Finance?
Knowledge Partners April 15, 2020From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. Learn who is the most anxious about personal finance issues, including 401K withdrawal, unemployment, and bankruptcy.
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Staying Connected in the Midst of COVID-19: An Advertiser’s Guide to Navigating a Rapidly Changing World
Knowledge Partners April 13, 2020Adobe shared advice for negotiating the turmoil caused by COVID-19.
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Financially Considerate Marketers Get Better Results from Their Agency
Knowledge Partners April 8, 2020The drive to reduce agency costs is often seen as a hallmark of marketing procurement success. That’s wrong and Aprais has the data that shows why.
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Building Stronger Partnerships with e-Training
Knowledge Partners April 6, 2020Agency Mania Solutions described a number of the benefits of using e-training methods to onboard agency personnel.
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Marketing in Anxious Times: Behavioral Science Insights for Brands in the Wake of COVID-19
Knowledge Partners April 6, 2020RPA offered advice to brands trying to respond to consumer needs and attitudes as those needs and attitudes evolve in response to the COVID-19 pandemic.
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When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry
Knowledge Partners April 6, 2020Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.
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