Knowledge Partners
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A New Era of Personalization: Global Video Benchmarks Report
Knowledge Partners May 5, 2020Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.
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How to Optimize Value from Programmatic Buying
Knowledge Partners May 5, 2020The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.
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The Right KPIs to Manage Agency Partners
Knowledge Partners May 5, 2020Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.
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TVB 2020 Coronavirus Media Usage Study
Knowledge Partners April 28, 2020TVB commissioned Dynata to conduct a study to determine the coronavirus pandemic’s impact on people’s attitudes about and consumption of media.
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Using Attention Metrics for Efficient Marketing
Knowledge Partners April 28, 2020This guide covers the basics of attention metrics, some of the ways attention metrics can improve digital media, and responsible attention data usage.
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Employer Brand in the Age of Remote Work
Knowledge Partners April 24, 2020Sullivan shares how “employer brands” can leverage technology to remind employees, and prospects what makes them unique.
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The Need for Empathy in Financial Marketing
Knowledge Partners April 24, 2020Sullivan shares insights about what people are most concerned with amid COVID-19, and ways financial advisors can support their clients during these trying times.
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Financial Anxiety During Coronavirus: What Is the Impact of COVID-19 on Personal Finance?
Knowledge Partners April 15, 2020From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. Learn who is the most anxious about personal finance issues, including 401K withdrawal, unemployment, and bankruptcy.
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Staying Connected in the Midst of COVID-19: An Advertiser’s Guide to Navigating a Rapidly Changing World
Knowledge Partners April 13, 2020Adobe shared advice for negotiating the turmoil caused by COVID-19.
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Financially Considerate Marketers Get Better Results from Their Agency
Knowledge Partners April 8, 2020The drive to reduce agency costs is often seen as a hallmark of marketing procurement success. That’s wrong and Aprais has the data that shows why.
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Building Stronger Partnerships with e-Training
Knowledge Partners April 6, 2020Agency Mania Solutions described a number of the benefits of using e-training methods to onboard agency personnel.
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Marketing in Anxious Times: Behavioral Science Insights for Brands in the Wake of COVID-19
Knowledge Partners April 6, 2020RPA offered advice to brands trying to respond to consumer needs and attitudes as those needs and attitudes evolve in response to the COVID-19 pandemic.
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When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry
Knowledge Partners April 6, 2020Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.
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An Advertiser’s Guide to Utilizing an Email Affiliate Program
Knowledge Partners March 26, 2020A guide from Optizmo on how advertisers can use an email affiliate marketing program.
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Q4 and Full Year 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners March 24, 2020Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.
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A Guide to Email Marketing Metrics
Knowledge Partners March 19, 2020A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.
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What’s Your Risk Profile?
Knowledge Partners March 18, 2020Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.
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An Advertiser’s Email Affiliate Guide
Knowledge Partners March 12, 2020An infographic on how advertisers can use email affiliate marketing.
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When Brand Equity Isn’t Enough: The New Rules of Growing Market Share
Knowledge Partners February 24, 2020When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.
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TVB Valentine’s Day 2020 Study
Knowledge Partners February 10, 2020As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.
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