Knowledge Partners

Getting in the Esports Game
Knowledge Partners August 28, 2019
As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.
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The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy
Knowledge Partners August 27, 2019
Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q4 2018
Knowledge Partners August 26, 2019
A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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The Asian American Market Report: Understanding The New American Mainstream
Knowledge Partners August 26, 2019
Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.
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A Guide to Testing and Learning with Incrementality Measurement
Knowledge Partners August 16, 2019
In this report, Facebook IQ discusses what can go wrong during marketing experimentation and ideas for what to do when it happens.
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How to Unlock Creative Potential on Stories
Knowledge Partners August 13, 2019
Facebook IQ offers tips for brands looking to use Stories for their ad creative.
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How to Master Individualization to Delight Your Customers
Knowledge Partners August 8, 2019
OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.
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Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019
Knowledge Partners August 7, 2019
Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.
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Catering to Tomorrow’s Food Shopper
Knowledge Partners August 6, 2019
In an increasingly competitive landscape, food brands are finding ways to satisfy consumers’ evolving demands.
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12 Tips to Get your Travel Content Strategy on Point
Knowledge Partners August 1, 2019
Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.
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How Placement and Audience Liquidity Drive Value
Knowledge Partners July 30, 2019
In a follow-up paper, Facebook IQ dives deeper into two campaign areas where media planners can choose to increase liquidity: placement and audience.
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Diversity in Advertising
Knowledge Partners July 29, 2019
Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.
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Blockchain: Buzzword or Building the Future?
Knowledge Partners July 26, 2019
In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.
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How to Make TV Ads That Work
Knowledge Partners July 25, 2019
This playbook from Simulmedia offers best practices for creating TV advertising and for refreshing an existing campaign.
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Podcasts: Storytelling Loud and Clear
Knowledge Partners July 24, 2019
Brands are increasingly using podcasts to entertain, educate, and enlighten customers. As a result, podcasts and digital audio are becoming an increasingly lucrative platform for marketers to reach specific consumers in an intimate way.
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How Machine Learning Helps Media Teams Work Smarter
Knowledge Partners July 23, 2019
In this paper, Facebook IQ explains what machine learning means for marketers, and how it can help media teams work smarter.
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Making AI Work for You
Knowledge Partners July 23, 2019
A widely recognized buzzword, artificial intelligence (AI) is still a developing and, in most cases, misunderstood technology.
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#WMxVidCon 2019: Key Takeaways
Knowledge Partners July 22, 2019
In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.
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How to Get on TV and Scale
Knowledge Partners July 18, 2019
This playbook from Simulmedia was written with direct-to-consumer brands in mind, who either are early TV or pre-TV or are ready for their first campaign and aim to scale nationwide.
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#WM/Cannes: Key Takeaways 2019
Knowledge Partners June 28, 2019
In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.
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