Knowledge Partners
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You Can’t Shrink Your Way to Greatness
Knowledge Partners September 30, 2019Agency Mania Solutions reflected on the risks of recklessly cutting agency fees.
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The Evolution of UGC: Advertisers’ Attitudes on Sourced Content as a Medium
Knowledge Partners September 16, 2019Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q1 2019
Knowledge Partners September 6, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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Magna: Podcast Ad Spending Approaching $1 Billion
MediaPost September 6, 2019A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.
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Getting in the Esports Game
Knowledge Partners August 28, 2019As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.
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The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy
Knowledge Partners August 27, 2019Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q4 2018
Knowledge Partners August 26, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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The Asian American Market Report: Understanding The New American Mainstream
Knowledge Partners August 26, 2019Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.
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A Guide to Testing and Learning with Incrementality Measurement
Knowledge Partners August 16, 2019In this report, Facebook IQ discusses what can go wrong during marketing experimentation and ideas for what to do when it happens.
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How to Unlock Creative Potential on Stories
Knowledge Partners August 13, 2019Facebook IQ offers tips for brands looking to use Stories for their ad creative.
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How to Master Individualization to Delight Your Customers
Knowledge Partners August 8, 2019OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.
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Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019
Knowledge Partners August 7, 2019Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.
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Catering to Tomorrow’s Food Shopper
Knowledge Partners August 6, 2019In an increasingly competitive landscape, food brands are finding ways to satisfy consumers’ evolving demands.
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12 Tips to Get your Travel Content Strategy on Point
Knowledge Partners August 1, 2019Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.
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How Placement and Audience Liquidity Drive Value
Knowledge Partners July 30, 2019In a follow-up paper, Facebook IQ dives deeper into two campaign areas where media planners can choose to increase liquidity: placement and audience.
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Diversity in Advertising
Knowledge Partners July 29, 2019Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.
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Blockchain: Buzzword or Building the Future?
Knowledge Partners July 26, 2019In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.
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How to Make TV Ads That Work
Knowledge Partners July 25, 2019This playbook from Simulmedia offers best practices for creating TV advertising and for refreshing an existing campaign.
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Podcasts: Storytelling Loud and Clear
Knowledge Partners July 24, 2019Brands are increasingly using podcasts to entertain, educate, and enlighten customers. As a result, podcasts and digital audio are becoming an increasingly lucrative platform for marketers to reach specific consumers in an intimate way.
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How Machine Learning Helps Media Teams Work Smarter
Knowledge Partners July 23, 2019In this paper, Facebook IQ explains what machine learning means for marketers, and how it can help media teams work smarter.
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