Knowledge Partners

The Future of Content: How Brands Can Adapt to the New Normal
Knowledge Partners October 14, 2020
There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.
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The 2020 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 13, 2020
This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.
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2020 Digital Marketing Operations Benchmarking Insights
Knowledge Partners October 6, 2020
Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.
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2020 In-House Creative Industry Report
Knowledge Partners October 6, 2020
Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.
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Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment
Knowledge Partners October 5, 2020
A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.
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It Pays To Be Positive
Knowledge Partners October 1, 2020
Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.
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California Consumer Privacy Act: What It Means for Modern Marketers
Knowledge Partners September 22, 2020
This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.
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Decoding Data Dynamics: Digital Society Index 2020
Knowledge Partners September 22, 2020
The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.
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Content For Everyone, Everywhere They Go
Knowledge Partners September 21, 2020
In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.
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One Platform to Rule Them All: Enjoy the Advantages of a Single Platform
Knowledge Partners September 21, 2020
In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.
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The Foundation for Experience-Driven Success
Knowledge Partners September 21, 2020
In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.
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The Power of Data: An Adobe Report on the State of Consumer Data
Knowledge Partners September 21, 2020
Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.
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The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic
Knowledge Partners September 21, 2020
In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.
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Airlines and Hospitality: The Values of Loyalty in a Crisis
Knowledge Partners September 14, 2020
The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.
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Q2 2020 Video Benchmarks from Extreme Reach
Knowledge Partners September 14, 2020
As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.
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Open for Business
Knowledge Partners September 11, 2020
This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.
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How to Plan and Deliver More Inclusive Media
Knowledge Partners September 9, 2020
Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.
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Bridging the Gap Between TV and Digital
Knowledge Partners September 4, 2020
This whitepaper explained what advanced TV re-targeting is, the importance of a connected approach, and how to plan a unified TV and digital campaign.
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Modernizing Measurement
Knowledge Partners September 4, 2020
This whitepaper focused on why and how marketing measurement should be modernized.
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The Future Consumer
Knowledge Partners September 4, 2020
This survey gathered opinions of more than 5,000 consumers around the world on a range of topics such as smart cities, digital finance, health care and shopping.
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